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Publicação
Marketing in Video Game Industry: how do modern online video games fulfill customers’ needs? Based on examples of Fortnite: Battle Royal and League of Legends
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Orientador(es)
Resumo(s)
The work focuses on finding which factors motivate players to play online video games and
what are the consequences of playing with direct focus on Fortnite and League of Legends.
This paper relays on scientific literature, two primary studies: netnography research and survey,
together with available secondary research data. The last part of the work presents industry and
selected gaming companies’ recommendations. The most important industry game factors are
enjoyment, competition, friendship, and emotion catalyst. The main findings for Fortnite
include extension of promotional activities to older players; and for League of Legends,
extending game accessibility to a new platform.
Descrição
Palavras-chave
Online video game Customer behavior Motivation, Marketing