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DataTítuloAutor(es)TipoAcesso
23-Set-2024Adapting luxury multibrand e-commerce strategies: how can western luxury multibrand e-commerce adapt Chinese advanced strategies to reinvent themselves for market successJiang, Bo-Yu JackmasterThesisembargoedAccess
25-Jan-2019An examination of the corporate brand image of Nestlé: differences between german and portuguese millennials’ perceptionsArnhold, CaterinemasterThesisopenAccess
26-Jun-2023Analyzing drivers of brand loyalty in the luxury contextMarques, Matilde Moita dos Santos FerreirinhamasterThesisembargoedAccess
29-Jun-2022Analyzing the role of entry level luxury products from the new luxury consumer perspective: a case study on the fine Jewelry market segmentLaera, Gianluca CantorimasterThesisembargoedAccess
20-Jan-2018Are brands which “activated” sustainable practices promoting them efficiently in Portugal?Carvalho, Catarina Alexandre G.masterThesisopenAccess
Mai-2014Are the L'oreal hair care brands currently operating in the Kenyan mass market adequately positioned and adapted to the Kenyan consumers?: A recommendation to the new L'oreal East Africa Office concerning the hair care brand positioning and portfolio in KenyaAkatsa, Abigail Camilla IrangimasterThesisembargoedAccess
11-Ago-2021Assessing the potential of online personal stylist service brands in Southern Europe: a focus on the brand lookiero in Italy, Spain and PortugalMarzano, EugeniamasterThesisopenAccess
17-Jan-2020Attracting more portuguese visitors from the great Lisbon area to the Calouste Gulbenkian Museum: a research on consumer behaviorMonteiro, Mariana SimõesmasterThesisopenAccess
8-Jul-2022Breaking with traditional models: how genzs´ approach to marriage will impact the engagement ring market in EuropeSillem, Marie-LoumasterThesisembargoedAccess
11-Jan-2021Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?Cardoso, Teresa Maria Correia De Sampaio BarreirosmasterThesisopenAccess
11-Jan-2021Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal? : What can ultra suave do in order to succeed in the natural products driven consumer segment Vs. niche natural brands?Sousa, Mariana Mendes Lino demasterThesisopenAccess
11-Jan-2021Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?: what can ultra suave do in order to succeed in the natural products driven consumer segment vs. fructis and herbal essences?Lucas, Rita Maria GuiamasterThesisopenAccess
16-Jan-2020Can luxury be sustainable, from the consumer´s standpoint´ consumer perceptions on the use of sustainable materials in luxury fashionPaulo, Matilde Borges Tito BaiãomasterThesisopenAccess
20-Jan-2017Challenges and opportunities of rewarding influencers in order to foster brand lift - the case of the brand kehl’s In PortugalMoreira, Carolina Beatriz Franco NunesmasterThesisembargoedAccess
29-Jun-2022China vs Europe: how do chinese consumers evaluate fine Jewelry brands operating on tmall luxury pavilionJi, XiaomeimasterThesisembargoedAccess
20-Jan-2018Co-creation and brand identity within the context of a football club: do the fans co-influence the brand identity of Sport Lisboa Benfica?Oliveira, Eduardo Francisco Mendes demasterThesisembargoedAccess
25-Jan-2019Co-creation within the context of a telecommunication brand: is yorn perceived as a co-creating Brand and what should yorn do to enhance co-creation?Gonçalves, Beatriz GraçamasterThesisopenAccess
Jan-2010Consumption and emotional compensation in economic crisisGonçalves, Daniela Maria SantiagomasterThesisopenAccess
Jun-2013Country-of-origin effect applied to talent: Portugal abroadNascimento, RitamasterThesisopenAccess
23-Jan-2023Customer experience in the luxury fashion industry - how small & medium fashion brands can improve customer experience in times of digital transformation an analysis of the Viennese fashion label Petar PetrovCrepaz, SandramasterThesisopenAccess
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