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DataTítuloAutor(es)TipoAcesso
14-Dez-2021Advertising: from creation to disseminationAlves, Cátia Sofia CarvalheirodoctoralThesisopenAccess
20-Jan-2023An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumersKeil, Leah RebeccamasterThesisopenAccess
20-Jan-2022Application of behavioral science and nudging in public areas: a field study on the reduction of vandalism in elevatorsFeick, Alexia LaviniamasterThesisopenAccess
18-Jan-2021B2B buying decision-making and social media: examining the role of emotions and social media in organizational buying decisionsSyrovatka, NathaliemasterThesisopenAccess
4-Out-2022Business in practice learnings of innovation strategistJain, PriyankamasterThesisopenAccess
20-Jan-2023Collective over individual decision: does purchase probability increasePereira, Diogo Augusto CoutinhomasterThesisopenAccess
19-Jan-2022Consumer-s decision to purchase vehicles via digitalized channelsGötze, MareimasterThesisopenAccess
22-Set-2021Conversational commerce: anthropomorphic chatbots in e-commerce and their effect on consumer behaviorKlein, Katharina IngridmasterThesisopenAccess
19-Jan-2023Dadvertising vs. traditional masculinity in advertising - an empirical investigationDejan Puljic, DejanmasterThesisopenAccess
1-Jun-2020Do shopping lists help in saving time during online grocery shopping? A qualitative study among italian consumersSodano, MartamasterThesisopenAccess
20-Jan-2022Examining the impact of relationship quality, technology acceptance, and website quality on online purchase intention in the luxury industry: a western European perspectiveVosdellen, CarolinmasterThesisopenAccess
8-Jan-2025Exploring generational differences in the purchase of authentic vs. counterfeit luxury goodsCasalese, AndreamasterThesisopenAccess
27-Mai-2022Exploring the role of self-image congruence within the sustainable decision-making process and the changes in the attitude behaviour gapMüller, PaulinemasterThesisopenAccess
21-Jan-2023A gen Z study: the influence of sustainable tiktok Videos on consumer´s attitude and purchase Iintention in GermanyPlötz, Susanne XintianmasterThesisopenAccess
20-Jan-2022Generational cohort differences in psychological ownership: how does gen z come to feel ownership in an intangible world?Gröschel, Andrea Antje PetramasterThesisopenAccess
20-Jan-2022Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to payKellner, Ann-KathrinmasterThesisopenAccess
24-Jan-2020Impact of online word of mouth on consumer ratings in the digital age: an application of the social conformity theoryWeise, AlexandermasterThesisopenAccess
19-Jan-2022Internationalization in the cloud: an explorative study of B2b saas provider into the Iberian marketZeller, Christina HeikemasterThesisopenAccess
6-Jun-2018Male nudity in advertising: the impact of product/nudity congruence and product involvementKoziel, AleksandramasterThesisopenAccess
20-Jan-2025Mexican men's and women's emotions in consumer behavior within the luxury marketGarcia, Ana Paula ReyesmasterThesisopenAccess
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