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Moda e Mídia: o vestuário como categoria de análise para a construção da imagem feminina em mídias contemporâneas
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O presente trabalho tem por objetivo compreender as formas de encenação do Eu em blogs de moda de autoras brasileiras e portuguesas, por meio da análise das publicações de imagens fotográficas do corpo vestido e de textos, que constituem a performance das autoras. É o sentido performativo da fotografia de moda em blogs de looks diários que se pretende investigar. A metodologia envolve a análise das publicações nos blogs selecionados. A análise irá observar os elementos presentes que caracterizam a encenação do Eu no contexto da mídia atual, em que o corpo e o vestuário se conjugam e são compartilhados com o observador/leitor, motivando comportamentos, jeito de ser e viver, o que comprar e o que vestir. O trabalho sustenta-se em teorias da Estética, da Arte, da Comunicação, da Moda, do Género e dos Mídia, e parte de capítulos iniciais que desenvolvem, respectivamente, a imagem como forma de mediação representativa do Eu na cultura ocidental; o percurso histórico e semiológico sobre o fenómeno da Moda, do corpo e do consumo e a análise dos Mídia como estratégia de mediação comunicativa e espaço para a criação e o compartilhamento de novas subjetividades na era da “conectividade”.
The present work aims to understand the forms of enactment of the I in fashion blogs of Brazilian and Portuguese authors, through the analysis of the publications of photographic images of the body dressed and of texts, that constitute the performance of the authors. It is the performative sense of fashion photography in blogs of daily looks that one intends to investigate. The methodology involves analyzing the publications in the selected blogs. The analysis will observe the present elements that characterize the enactment of the I in the context of the current media, in which the body and the clothing combine and are shared with the observer/reader, motivating behaviors, way of being and living, what to buy and what to wear. The work is based on theories of Aesthetics, Art, Communication, Fashion, Gender and the Media, and starts from the initial chapters that develop, respectively, the image as a representative form of mediation of the I in Western culture; the historical and semiological course on the phenomenon of Fashion, body and consumption and the analysis of the Media as a strategy of communicative mediation and space for the creation and sharing of new subjectivities in the era of "connectivity".
The present work aims to understand the forms of enactment of the I in fashion blogs of Brazilian and Portuguese authors, through the analysis of the publications of photographic images of the body dressed and of texts, that constitute the performance of the authors. It is the performative sense of fashion photography in blogs of daily looks that one intends to investigate. The methodology involves analyzing the publications in the selected blogs. The analysis will observe the present elements that characterize the enactment of the I in the context of the current media, in which the body and the clothing combine and are shared with the observer/reader, motivating behaviors, way of being and living, what to buy and what to wear. The work is based on theories of Aesthetics, Art, Communication, Fashion, Gender and the Media, and starts from the initial chapters that develop, respectively, the image as a representative form of mediation of the I in Western culture; the historical and semiological course on the phenomenon of Fashion, body and consumption and the analysis of the Media as a strategy of communicative mediation and space for the creation and sharing of new subjectivities in the era of "connectivity".
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Moda Mídia Vestuário Corpo Subjetividade Fotografia Conectividade Fashion Media Clothing Body Subjectivity Photography Connectivity