Innovation Process Under Different Marketing Objectives: A Contingency View

Baganha, Manuel P.; Cunha, Rita Campos e

http://hdl.handle.net/10362/85069

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Autores

Baganha, Manuel P.

Cunha, Rita Campos e

Resumo(s)

This article analyses how success in product innovation or process innovation is associated with different organizational characteristics and sources of innovation, under different marketing objectives. A contingency view was adopted. The study was based on a survey of 436 Portuguese industrial companies.

URI

http://hdl.handle.net/10362/85069

Citação

Baganha, Manuel P. and Cunha, Rita C., Innovation Process Under Different Marketing Objectives: A Contingency View (1999). FEUNL Working Paper Series No. 367

Editora

Nova SBE

Coleções

NSBE - Working Paper Series

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