A Practical Way to Evaluate Synergy

Vasconcellos e Sá, Jorge

http://hdl.handle.net/10362/84234

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Autores

Vasconcellos e Sá, Jorge

Resumo(s)

There has been recently a renewed interest in the concept of synergy due to increasing levels of economic, technological and competitive complexity which are forcing organizations to achieve greater benefits from strategic planning. There is however the need for a technique which will enable managers to evaluate on a case by case basis, the potential synergy of a new market entry. To present such a technique is the purpose of the paper.

URI

http://hdl.handle.net/10362/84234

Citação

Vasconcellos e Sá, Jorge, A Practical Way to Evaluate Synergy (June, 1988). FEUNL Working Paper Series No. 90

Editora

Nova SBE

Coleções

NSBE - Working Paper Series

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