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Publicação
How to Grow, Create and Capture Value in Domestic and International Markets
Autores
Orientador(es)
Resumo(s)
The Value Creation Framework (VCF) and the BeGloCal Framework are independent yet complementary tools that can be used by executives, engineers, scientists and entrepreneurs to bring new ideas, goods, technology, science, and services to the domestic and international markets. In order to grow, create and capture value, they have to deal with a variety of complex choices that can create tensions and to adjust their challenging go-to-market strategies to limited resources and time-frames. Moreover, they have to capture in a simpler manner the attention of potential stakeholders and investors. The VCF and BeGloCal Framework, which emerged from two decades of close-work with companies and academia, present circular, structured yet flexible, quick and efficient ways to bring ideas, goods, technology, science, and services to the market, while dealing with the technology-push and market-pull, global and local paradoxes. These frameworks can aid in decision making through exploring new ideas and new markets while facilitating choice reduction, by creating value while simplifying processes, by helping to manage team cognitive conflict while avoiding affective conflict, and by addressing economies of scale while satisfying local needs.
Descrição
Palavras-chave
Value Creation Framework BeGloCal Framework, Value Creation Radar, GloCal Radar, Global and Local Vision Diffusion of Ideas Technology, Science, and Services Transfer International Marketing Decision Making Tool
Contexto Educativo
Citação
Lages, Luis Filipe, How to Grow, Create and Capture Value in Domestic and International Markets (December, 2015). FEUNL Working Paper Series No. 599