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A noticiabilidade no ciberjornalismo. Processos de seleção, métricas de consumo e valores-notícia influentes
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Na corrida por um menu noticioso que promova uma ampla circulação dos seus conteúdos em rede, o ciberjornalismo vivencia uma nova fase de experimentações e desafios num contexto infocomunicacional fortemente competitivo. Numa abordagem etnometodólogica, com recursos à observação de campo e entrevistas, por meio de estudos de caso, essa investigação identificou uma recorrente associação de critérios de noticiabilidade à análise das dinâmicas de consumo geradas pelas audiências em rotinas operacionais de quatro redações ciberjornalísticas, no Brasil e em Portugal. Verificou-se que tais dinâmicas de consumo estão sendo absorvidas frequentemente como elementos ou mecanismos influentes às escolhas do que é notícia, como nova estratégia de expansão de circulação de seus conteúdos na web. Com base em pressupostos substantivos e contextuais de notícia que derivam, dentre outros fatores, da análise de dinâmicas de consumo no meio online e da pressão que múltiplos agentes exercem hoje sobre a produção, essa modalidade do jornalismo tem buscado incorporar em suas rotinas uma ação operacional capaz de gerar níveis crescentes de disseminação e engajamento. No atual contexto de processos operacionais de seleção de notícia, efetivados por equipes multiprofissionais fortemente atentas a reações de interesses e preferências da audiência (visualizações, partilhas e comentários), destacam-se valores-notícia influentes nas decisões editoriais, que reforçam, mas também alteram qualidades convencionais de notícia. Mais que investigar e informar, a tarefa de decidir o que será notícia evidencia outros objetivos, como impactar, imediatizar, interagir, engajar e espalhar, dos quais emergem atributos que definem o que tem obtido valor como informação pública.
In the race for a news menu that promotes a wide circulation of its contents in network, the cyberjournalism experiences a new phase of trials and challenges in a strongly competitive infocomunicacional context. In an ethnomethodological approach, with resources to field observation and interviews, through case studies, this research discovered a recurrent association of newsworthiness criteria with the analysis of consumption dynamics generated by audiences in the operational routines of four cyberjournalistic newsrooms in Brazil and in Portugal. It has been found that such consumer dynamics are often being absorbed as influential elements or mechanisms in the choices of news, as a new strategy of expanding circulation of their content on the web. Based on substantive and contextual assumptions about news that derive, among other factors, from the analysis of consumer dynamics in the online medium and the pressure that multiple agents exert on production nowadays, the journalism has been trying to incorporate into its routines an operational action capable of generating increasing levels of dissemination and engagement. In the current context of operational processes of news selection, carried out by multiprofessional teams strongly attentive to reactions of interests and preferences of the audience (views, shares and comments), news values are emerging in the editorial decisions, that reinforce, but also change conventional qualities of news. Rather than investigating and informing, the task of deciding what will be news highlights other goals, such as impacting, immediacy, interacting, engaging and spreading, when new attributes arise and shape the public information.
In the race for a news menu that promotes a wide circulation of its contents in network, the cyberjournalism experiences a new phase of trials and challenges in a strongly competitive infocomunicacional context. In an ethnomethodological approach, with resources to field observation and interviews, through case studies, this research discovered a recurrent association of newsworthiness criteria with the analysis of consumption dynamics generated by audiences in the operational routines of four cyberjournalistic newsrooms in Brazil and in Portugal. It has been found that such consumer dynamics are often being absorbed as influential elements or mechanisms in the choices of news, as a new strategy of expanding circulation of their content on the web. Based on substantive and contextual assumptions about news that derive, among other factors, from the analysis of consumer dynamics in the online medium and the pressure that multiple agents exert on production nowadays, the journalism has been trying to incorporate into its routines an operational action capable of generating increasing levels of dissemination and engagement. In the current context of operational processes of news selection, carried out by multiprofessional teams strongly attentive to reactions of interests and preferences of the audience (views, shares and comments), news values are emerging in the editorial decisions, that reinforce, but also change conventional qualities of news. Rather than investigating and informing, the task of deciding what will be news highlights other goals, such as impacting, immediacy, interacting, engaging and spreading, when new attributes arise and shape the public information.
Descrição
Palavras-chave
Ciberjornalismo Noticiabilidade Valores-notícia Seleção de notícias Dinâmicas de audiência Cyberjournalism Newsworthiness News value News selection Audicence dynamic