Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/38042| Title: | Arte com brilho: from hobby to digital business |
| Author: | Semedo, Inês Castanho moura |
| Advisor: | Duarte, Miguel Munoz |
| Keywords: | Digital business Social media Paid advertisement Sales funnel |
| Defense Date: | 20-Jan-2018 |
| Abstract: | This work project studies the best strategy to turn a handmade jewellery hobby, into a digital business. It is analysed the industry, some competitors, as well as the segmentation, targeting and positioning in order to design a marketing strategy. Testing different paid ads on Instagram and on Facebook it is possible to conclude that Instagram brings higher return, the products, medals, and materials clients prefer. The majority of potential buyers are between 13 and 24 years old and our target are people living in Portugal |
| URI: | http://hdl.handle.net/10362/38042 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Semedo_2018.pdf | 984,03 kB | Adobe PDF | View/Open |
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