Arte com brilho: from hobby to digital business

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/38042

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Campo DC	Valor	Idioma
dc.contributor.advisor	Duarte, Miguel Munoz	-
dc.contributor.author	Semedo, Inês Castanho moura	-
dc.date.accessioned	2018-05-28T10:25:33Z	-
dc.date.available	2021-01-20T01:30:15Z	-
dc.date.issued	2018-01-20	-
dc.identifier.uri	http://hdl.handle.net/10362/38042	-
dc.description.abstract	This work project studies the best strategy to turn a handmade jewellery hobby, into a digital business. It is analysed the industry, some competitors, as well as the segmentation, targeting and positioning in order to design a marketing strategy. Testing different paid ads on Instagram and on Facebook it is possible to conclude that Instagram brings higher return, the products, medals, and materials clients prefer. The majority of potential buyers are between 13 and 24 years old and our target are people living in Portugal	pt_PT
dc.language.iso	eng	pt_PT
dc.rights	openAccess	pt_PT
dc.subject	Digital business	pt_PT
dc.subject	Social media	pt_PT
dc.subject	Paid advertisement	pt_PT
dc.subject	Sales funnel	pt_PT
dc.title	Arte com brilho: from hobby to digital business	pt_PT
dc.type	masterThesis	pt_PT
thesis.degree.name	A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics	pt_PT
dc.identifier.tid	201863120	pt_PT
dc.subject.fos	Domínio/Área Científica::Ciências Sociais::Economia e Gestão	pt_PT
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

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Ficheiro	Descrição	Tamanho	Formato
Semedo_2018.pdf		984,03 kB	Adobe PDF	Ver/Abrir