Please use this identifier to cite or link to this item:
http://hdl.handle.net/10362/27899| Title: | Internationalization strategy of Quinta dos Termos to China |
| Author: | Costa, Pedro Pinto da |
| Advisor: | Dahab, Sónia |
| Keywords: | Quinta dos Termos China Implementation plan |
| Defense Date: | 30-Jun-2017 |
| Abstract: | The underlying project was carried out with the purpose of conducting an internationalization strategy of Quinta dos Termos to China. Thus, this project focuses on exploiting the competitive advantages resources of the firm, followed by China ranking analysis and then selecting the most suitable city, in this case Hong Kong. Furthermore, an implementation strategy is suggested with the most optimal mode of entry and several of activities for a successful internationalization to Hong Kong wine market. |
| URI: | http://hdl.handle.net/10362/27899 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Costa_2017.pdf | 2,29 MB | Adobe PDF | View/Open |
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
