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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/27899
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DC FieldValueLanguage
dc.contributor.advisorDahab, Sónia-
dc.contributor.authorCosta, Pedro Pinto da-
dc.date.accessioned2018-01-10T11:20:16Z-
dc.date.available2018-06-30T00:30:38Z-
dc.date.issued2017-06-30-
dc.identifier.urihttp://hdl.handle.net/10362/27899-
dc.description.abstractThe underlying project was carried out with the purpose of conducting an internationalization strategy of Quinta dos Termos to China. Thus, this project focuses on exploiting the competitive advantages resources of the firm, followed by China ranking analysis and then selecting the most suitable city, in this case Hong Kong. Furthermore, an implementation strategy is suggested with the most optimal mode of entry and several of activities for a successful internationalization to Hong Kong wine market.pt_PT
dc.language.isoengpt_PT
dc.rightsembargoedAccesspt_PT
dc.subjectQuinta dos Termospt_PT
dc.subjectChinapt_PT
dc.subjectImplementation planpt_PT
dc.titleInternationalization strategy of Quinta dos Termos to Chinapt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid201753596pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
Appears in Collections:NSBE: Nova SBE - MA Dissertations

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