How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/24661

Título:	How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?
Autor:	Lousada, Carlota
Orientador:	Silveira, Catherine
Data de Defesa:	20-Jan-2017
URI:	http://hdl.handle.net/10362/24661
Designação:	Branding Lab
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

Ficheiros deste registo:

Ficheiro	Descrição	Tamanho	Formato
Lousada_IndividualoReport_2017.pdf		2,43 MB	Adobe PDF	Ver/Abrir