How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/24661

Registo completo

Campo DC	Valor	Idioma
dc.contributor.advisor	Silveira, Catherine	-
dc.contributor.author	Lousada, Carlota	-
dc.date.accessioned	2017-10-27T14:26:31Z	-
dc.date.available	2020-01-20T01:30:24Z	-
dc.date.issued	2017-01-20	-
dc.identifier.uri	http://hdl.handle.net/10362/24661	-
dc.language.iso	eng	pt_PT
dc.rights	embargoedAccess	pt_PT
dc.title	How to attract new potential publication to Gulbenkian Musica without losing the current ones?: what should Gulbenkian musica do to converge the gold public and maket it advocate the brand and the experience to new publics?	pt_PT
dc.type	masterThesis	pt_PT
thesis.degree.name	Branding Lab	pt_PT
dc.identifier.tid	201713934	pt_PT
dc.subject.fos	Domínio/Área Científica::Ciências Sociais::Economia e Gestão	pt_PT
Aparece nas colecções:	NSBE: Nova SBE - MA Dissertations

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Ficheiro	Descrição	Tamanho	Formato
Lousada_IndividualoReport_2017.pdf		2,43 MB	Adobe PDF	Ver/Abrir