Técnicas de gestión empresarial en la globalización

Abstract

The development of the the global economic activity leads to a spiral of constant changes that companies must manage to turn them into opportunities. This paper aims to analyze three management techniques: the value chain, the reengineering of processes and the strategic accounting as alternatives to identify the activities generating value in companies. The research design is non-experimental - documentary, with a descriptive type of study, using the secondary sources of information as the main source, by means of a bibliographic compilation of impact journals contained in free access databases. It is concluded by confirming the complementarity of the above-mentioned tools, although the strategic direction stands out significantly to guide the company towards value-generating activities. It is also noted that considering the intra and interorganizational relations in the business strategy implies a challenge for the strategic accounting.