Do social networking website have an implication on millenial´s academic and/or occupational performance?

Abstract

The purpose of this paper is to identify if there are any implications of Social Networking Website use on academic and/or occupational performance given the staggering number of users of such platforms. An online survey assessed the proposed determinants of Social Networking Websites (SNW) Addiction and if it has any repercussions on the user’s academic and/or occupational performance. The collected data (n=451) includes respondents of the Millennial generation from the U.S.A. and Europe, Portugal being the example. The results support some relationships of the proposed model, such as Diminished Impulse Control and Escapism explain SNW Addiction in USA context. In Eurepean context the drivers of SNW Addiction are Diminished Impulse Control and Self-Identity. The role of SNW Addiction in predicting Diminished Performance (Academic/Occupational) is confirmed in both regions. Diminished Impulse Control was the most important factor in determining Social Networking Website Addiction.