Carbon bridge: making businesses greener by realizing the potential of biochar - the value chain perspective

Abstract

This work project discusses the development of the impact business Carbon Bridge. Carbon Bridge has the mission of increasing the sale of biochar by raising awareness for it. While doing so it is aiding businesses to reduce their emissions with biochar. The project, guided by the Plan-Do-Check-Act framework, evolved from an initial vision to a multifaceted product which was further developed using the Lean Business Model Canvas. The final product is a website that includes an educational blog, a Python-built impact assessment tool, and a marketplace for biochar. Upon the reflection of this progress, the work extends with a discussion of the value chain of biochar. It is explored how a niche was found within and in which way the chosen angle beneficially differs from previous business ideas. To get a clear understanding of the necessary activities behind the successful functioning of Carbon Bridge, key value-adding tasks are addressed. Consequently, the question of productive choices in relation to resource spendings is discussed, with focus on the lean approach.