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Beyond the Screen

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This research investigates the factors impacting the reduction and discontinuation of social networking site (SNS) usage, employing the situation-organism-behavior-consequence (S-O-B-C) framework. Previous research on reducing SNS use has primarily focused on the factors that lead to such behavior, with limited attention to the behavioral consequences of this reduction. Furthermore, there is a gap in understanding how a dynamic interplay of situational and internal factors drives these behavioral changes and transitions. The validity of the proposed S-O-B-C framework was assessed empirically, drawn from 802 responses collected from Instagram users. The findings indicate that higher levels of perceived severity and vulnerability amplify feelings of fear and exhaustion, subsequently fostering users’ intentions to reduce SNS usage. Additionally, the reduction in SNS usage correlates with discontinuation, a relationship that is positively moderated by cognitive dissonance. This study explores the transitions from overuse to reduction and from reduction to discontinuation.

Descrição

Nascimento, P., Oliveira, T., & Neves, J. (2025). Beyond the Screen: Exploring Pathways to Reduce SNS Dependency. Telematics and Informatics, 97, 1-17. Article 102224. https://doi.org/10.1016/j.tele.2024.102224 --- We would also like to thank FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 (DOI: 10.54499/UIDB/04152/2020) - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS).

Palavras-chave

Social networking sites Use reduction Discontinuance Cognitive dissonance Fear S-O-B-C framework Communication Computer Networks and Communications Law Electrical and Electronic Engineering SDG 3 - Good Health and Well-being SDG 8 - Decent Work and Economic Growth

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