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Please use this identifier to cite or link to this item: http://hdl.handle.net/10362/17556
Title: Customer relationship management model - A strategic and analytical approach for Amorim Turismo
Author: Coelho, Tatiana Lima
Advisor: Soeiro, Filipe Castro
Keywords: Customer relationship management strategies
Hospitality industry
Customization of marketing and communication
Defense Date: Jan-2013
Description: Field lab: Entrepreneurial and innovative ventures
URI: http://hdl.handle.net/10362/17556
Designation: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Appears in Collections:NSBE: Nova SBE - MA Dissertations

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