Lag-user method: Using laggards to leverage user innovation

Jahanmir, Sara F.; Lages, Luís Filipe

http://hdl.handle.net/10362/16582

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Autores

Jahanmir, Sara F.

Lages, Luís Filipe

Resumo(s)

Laggards are the last users to adopt a product. Prior literature on user-led innovation ignores laggards’ impact on innovation. In this paper, we develop the Lag-User Method, through which laggards can generate new ideas. Through six studies with 62 teams in three countries, we apply the method to different technologies and services and present our findings to executives to get managerial insights. Findings reveal that laggards who generate new ideas (lag-users) have different perceptions of user-friendly products and different unfulfilled needs. They prefer simple products. We propose that by involving lag-users in NPD, firms can improve the effectiveness of NPD.

Palavras-chave

User innovation Laggard Lag-user Simplicity Resistance to innovation NPD Method Diffusion of innovation

URI

http://hdl.handle.net/10362/16582

Editora

Nova SBE

Coleções

NSBE - Working Paper Series

Licença CC

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