Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/16582
Título: Lag-user method: Using laggards to leverage user innovation
Autor: Jahanmir, Sara F.
Lages, Luís Filipe
Palavras-chave: User innovation
Laggard
Lag-user
Simplicity
Resistance to innovation
NPD
Method
Diffusion of innovation
Data: Fev-2014
Editora: Nova SBE
Relatório da Série N.º: FEUNL Working Paper;583
Resumo: Laggards are the last users to adopt a product. Prior literature on user-led innovation ignores laggards’ impact on innovation. In this paper, we develop the Lag-User Method, through which laggards can generate new ideas. Through six studies with 62 teams in three countries, we apply the method to different technologies and services and present our findings to executives to get managerial insights. Findings reveal that laggards who generate new ideas (lag-users) have different perceptions of user-friendly products and different unfulfilled needs. They prefer simple products. We propose that by involving lag-users in NPD, firms can improve the effectiveness of NPD.
Peer review: no
URI: http://hdl.handle.net/10362/16582
Versão do Editor: http://doi.org/10.1016/j.jengtecman.2015.08.002
Aparece nas colecções:NSBE: Nova SBE - Working Papers

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