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The Impact of Technology and Change Management on Value Proposition Innovation
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Orientador(es)
Resumo(s)
Digital transformation is inevitable in today’s business world. Applying digital technologies in business processes creates innovative value propositions but causes substantial changes to the organization. The main objective of our research is to understand how technology and change management affect value proposition innovation of organizations. This study introduced a model that explains value proposition innovation in Iranian companies considering three essential factors of technology, change management, and environment (industry pressure and government regulation). We evaluated our model based on the data gathered by 220 organizational leaders from different Iranian organizations, and statistically validated our model. The results showed that technology and change management significantly impact value proposition innovation. Additionally, environment has a substantial effect on change management and technology.
Descrição
Hajishirzi, R., Costa, C. J., & Aparicio, M. (2024). The Impact of Technology and Change Management on Value Proposition Innovation: an Iranian Study. Ieee Transactions On Engineering Management, 71, 4791-4801. https://doi.org/10.1109/TEM.2022.3225664 --- Funding: The authors acknowledge financial support via ADVANCECSG from the Fundação para a Ciência and Tecnologia (FCT Portugal) through research grant number UIDB/04521/2020, and we gratefully acknowledge the financial support from
FCT—Fundação para a Ciencia e Tecnologia, I.P. (Portugal), and national funding through research grant UIDB/04152/2020—Centro de Investigação em Gestão de Informação (MagIC). ---%ABS3%
Palavras-chave
Change management Digital transformation Environmental pressure Technology adoption Value proposition innovation Business Companies Regulation Technological innovation Strategy and Management Electrical and Electronic Engineering SDG 8 - Decent Work and Economic Growth SDG 9 - Industry, Innovation, and Infrastructure