What makes tourists adopt smart hospitality?

Liu, Yuqing; Henseler, Jörg; Liu, Yide

http://hdl.handle.net/10362/144460

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Autores

Liu, Yuqing

Henseler, Jörg

Liu, Yide

Resumo(s)

Smart hospitality has become an attractive project in tourism. Extant research has studied smart technology as a contingency but has neglected to conceptualize smartness and investigate its consequences. This study conceptualizes and operationalizes smart hospitality and explores the relationships among smartness, perceived usefulness, perceived ease of use, overall image of a hotel and tourists' behavioral intention to stay in a smart hotel. The proposed model incorporated technology acceptance model (TAM) and image theory. With a sample of 348 respondents in Macau, this study tested the model using partial least squares path modeling (PLS-PM), which indicates that the proposed model fits the data. In spite of a high inter-construct correlation, the results showed that smartness does not have a direct effect on behavioral intention. According to mediation analysis, indirect effects made up of significant direct effects and assigned them to TAM, image theory, and a combination of both. This paper contributes to hospitality management theory by providing additional insight into smart hospitality, it demonstrates the applicability of PLS-PM with composite and common factor models in technological change research, and it suggests smartness as a business strategy that can change tourists' choices in practice.

Descrição

Liu, Y., Henseler, J., & Liu, Y. (2022). What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model. Digital Business, 2(2), 1-10. [100042]. https://doi.org/10.1016/j.digbus.2022.100042.----- Funding: Jorg ¨ Henseler acknowledges a financial interest in the composite based SEM software ADANCO and its distributor, Composite Modeling. Moreover, he gratefully acknowledges financial support from FCT Fundaçãopara a Ciência e a Tecnologia (Portugal), national funding through a research grant from the Information Management Research Center – MagIC/NOVA IMS (UIDB/04152/2020). This research was supported by iFRG fund (FRG-22-004-INT) at Macau University of Science and Technology. Ms. Wenting FU provided support for data collection.

Palavras-chave

Smartness tourists' behavioral intention Smart hospitality TAM theory Image theory Business, Management and Accounting (miscellaneous) Business and International Management