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http://hdl.handle.net/10362/138504| Title: | Equity research / Harley Davidson: a future of transformation |
| Author: | Mourão, Catarina Abreu E Lima Formigal |
| Advisor: | Corelli, Angelo Sá, Nuno Vasconcelos e |
| Keywords: | Generation X and generation Y United States region Hardwire strategy Eletric motorcycle market |
| Defense Date: | 12-Jan-2022 |
| Abstract: | This report aims to give a buy recommendation for Harley Davidson, Inc, one of world ́s largest motorcycle manufacturers in the world. This company has been experiencing a setback in the last years, mainly regarding its sales, which suffered the biggest drop in 2020 due to Covid- 19. Currently, Harley is still recovering from the negative period. In the future, we believe the company will improve its situation, not only based on the positive growth rate, but also based on the return we consider it will give to its shareholders. The company faces an intense competitive environment, which forces it to pursue different strategies in order to reach unexploited demographic markets and geographic expansion. |
| URI: | http://hdl.handle.net/10362/138504 |
| Designation: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| Appears in Collections: | NSBE: Nova SBE - MA Dissertations |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| catarina_abreu_e_lima_formigal_mourao_2021-22_fall_44408.pdf | 2,99 MB | Adobe PDF | View/Open |
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