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  2. Comunidades & Colecções
  3. Nova School of Business & Economics (NSBE)
  4. NSBE: Nova SBE
  5. NSBE: Nova SBE - MA Dissertations
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/138504
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Campo DCValorIdioma
dc.contributor.advisorCorelli, Angelo-
dc.contributor.advisorSá, Nuno Vasconcelos e-
dc.contributor.authorMourão, Catarina Abreu E Lima Formigal-
dc.date.accessioned2022-05-24T14:28:02Z-
dc.date.available2022-05-24T14:28:02Z-
dc.date.issued2022-01-12-
dc.date.submitted2021-12-17-
dc.identifier.urihttp://hdl.handle.net/10362/138504-
dc.description.abstractThis report aims to give a buy recommendation for Harley Davidson, Inc, one of world ́s largest motorcycle manufacturers in the world. This company has been experiencing a setback in the last years, mainly regarding its sales, which suffered the biggest drop in 2020 due to Covid- 19. Currently, Harley is still recovering from the negative period. In the future, we believe the company will improve its situation, not only based on the positive growth rate, but also based on the return we consider it will give to its shareholders. The company faces an intense competitive environment, which forces it to pursue different strategies in order to reach unexploited demographic markets and geographic expansion.pt_PT
dc.language.isoengpt_PT
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PTpt_PT
dc.rightsopenAccesspt_PT
dc.subjectGeneration X and generation Ypt_PT
dc.subjectUnited States regionpt_PT
dc.subjectHardwire strategypt_PT
dc.subjectEletric motorcycle marketpt_PT
dc.titleEquity research / Harley Davidson: a future of transformationpt_PT
dc.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT
dc.identifier.tid202974391pt_PT
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopt_PT
Aparece nas colecções:NSBE: Nova SBE - MA Dissertations

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