1. RUN
  2. Comunidades & Colecções
  3. NOVA Information Management School (NIMS)
  4. NIMS: Information Management Research Center (MagIC)
  5. NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)
Utilize este identificador para referenciar este registo: http://hdl.handle.net/10362/119873
Registo completo
Campo DCValorIdioma
dc.contributor.authorRamos, Ricardo F.-
dc.contributor.authorRita, Paulo-
dc.contributor.authorMoro, Sérgio-
dc.date.accessioned2021-06-23T22:20:28Z-
dc.date.available2024-12-31T01:31:25Z-
dc.date.issued2021-05-25-
dc.identifier.issn1477-5212-
dc.identifier.otherPURE: 32143488-
dc.identifier.otherPURE UUID: 8c0b39cc-490f-416a-af1b-9ea2bf35511d-
dc.identifier.otherScopus: 85107991873-
dc.identifier.otherWOS: 000892599300002-
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407804-
dc.identifier.urihttp://hdl.handle.net/10362/119873-
dc.descriptionRamos, R. F., Rita, P., & Moro, S. (2021). Is this the beginning of the end for retail websites? A professional perspective. International Journal of Internet Marketing and Advertising, 15(3), 260-280. https://doi.org/10.1504/IJIMA.2021.115422 ---%ABS1%-
dc.description.abstractThis paper expects to understand professionals' opinion concerning the impact of the increasing use of social media (SM) and commercial mobile applications (MA) instead of retail websites in their online strategy. Unstructured interviews with internet professionals were applied on the LinkedIn professional SM platform, and 127 professionals provided their perspective. Data were analysed using a text mining approach and the outcome revealed professionals' resistance to set SM in the centre of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.en
dc.format.extent21-
dc.language.isoeng-
dc.rightsopenAccesspt_PT
dc.subjectcommercial mobile application-
dc.subjectconsumer behaviour-
dc.subjectretail website-
dc.subjectsocial media-
dc.subjecttext mining.-
dc.subjectMarketing-
dc.subjectSDG 9 - Industry, Innovation, and Infrastructure-
dc.subjectSDG 12 - Responsible Consumption and Production-
dc.titleIs this the beginning of the end for retail websites?-
dc.typearticle-
degois.publication.firstPage260-
degois.publication.issue3-
degois.publication.lastPage280-
degois.publication.titleInternational Journal of Internet Marketing and Advertising-
degois.publication.volume15-
dc.peerreviewedyes-
dc.identifier.doihttps://doi.org/10.1504/IJIMA.2021.115422-
dc.description.versionauthorsversion-
dc.description.versionpublished-
dc.title.subtitleA professional perspective-
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School-
dc.contributor.institutionNOVA Information Management School (NOVA IMS)-
Aparece nas colecções:NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
Is_this_the_beginning_of_the_end_for_retail_websites.pdf697,22 kBAdobe PDFVer/Abrir
Mostrar registo em formato simples Dê a sua opinião sobre este registo.


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.