Orientador(es)
Resumo(s)
We contribute to the stated preference literature by addressing scale usage
heterogeneity regarding how individuals answer attitudinal questions capturing
lack of trust in institutions and fairness issues. Using a latent class model, we
conduct a contingent valuation study to elicit the willingness-to-pay to preserve
a recreational site. We find evidence that respondents within the same class, that
is, with similar preferences and attitudes, interpret the Likert scale differently
when answering the attitudinal questions. We identify different patterns of
scale usage heterogeneity within and across classes and associate them with
individual characteristics. Our approach contributes to better a understanding
of individual behavior in the presence of protest attitudes.
Descrição
Palavras-chave
Scale usage heterogeneity Likert scale Protest attitudes Contingent valuation Latent class model
