A carregar...
Publicação
Exploring user-generated content for improving destination knowledge
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 3.07 MB | Adobe PDF |
Orientador(es)
Resumo(s)
This study explores two World Heritage Sites (WHS) as tourism destinations by applying several uncommon techniques in these settings: Smart Tourism Analytics, namely Text mining, Sentiment Analysis, and Market Basket Analysis, to highlight patterns according to attraction, nationality, and repeated visits. Salamanca (Spain) and Coimbra (Portugal) are analyzed and compared based on 8,638 online travel reviews (OTR), from TripAdvisor (2017–2018). Findings show that WHS reputation does not seem to be relevant to visitors-reviewers. Additionally, keyword extraction reveals that the reviews do not differ from language to language or from city to city, and it was also possible to identify several keywords related to history and heritage; in particular, architectural styles, names of kings, and places. The study identifies topics that could be used by destination management organizations to promote these cities, highlights the advantages of applying a data science approach, and confirms the rich information value of OTRs as a tool to (re)position the destination according to smart tourism design tenets.
Descrição
Antonio, N., Correia, M. B., & Ribeiro, F. P. (2020). Exploring user-generated content for improving destination knowledge: The case of two world heritage cities. Sustainability (Switzerland), 12(22), 1-19. [9654]. https://doi.org/10.3390/su12229654
Palavras-chave
Data science EWOM Sentiment analysis Text mining UNESCO heritage sites User-generated content Geography, Planning and Development Renewable Energy, Sustainability and the Environment Management, Monitoring, Policy and Law SDG 7 - Affordable and Clean Energy