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Esta investigação tem como objeto a memória de experiências históricas traumáticas e a sua constituição em património cultural, com especial atenção para o caso da escravatura. No centro desta problemática está a possibilidade da comunicação, isto é, da retenção e partilha da experiência, da mediação e representação necessárias para a constituição da memória coletiva, e também a compreensão dos seus obstáculos, aproximando-se este processo cultural do que os estudos do trauma tratam como “memórias difíceis”. O objetivo final é compreender de que modo, mesmo em caso extremos, como o dos genocídios ou do holocausto, é possível restaurar a consciencialização e transmissão da experiência, constituí-la criticamente em herança cultural e recuperar, sobre estes fenómenos o poder simbólico da sociedade e o exercício da cidadania A perspetiva geral da qual parte esta interrogação é, portanto, a dos estudos de comunicação nos contributos essenciais para as questões de memória, património e museologia e para a passagem da memória individual para a memória coletiva (Halbwachs, 1990), um processo que implica, de modo, central comunicação e partilha de experiência. Assim, a ênfase será na produção e circulação do significado, na questão da representação, e na avaliação dos processos de mediação, valorizando-se sobretudo, nos estudos de caso museológicos, a análise dos suportes, tecnologias, linguagens e discursos implicados na mediação e comunicação da memória. Atendendo, no entanto, à transversalidade da problemática, a investigação acolhe também os contributos fundamentais da Psicologia, dos Estudos da Memória e do Património e da Museologia, atendendo sobretudo aos aspetos que neles evidenciam também as questões centrais da mediação, comunicação e partilha. Para além deste corpo interdisciplinar teórico, a investigação apresenta ainda um conjunto de estudos de caso sobre museus de património difícil e estudos de caso particulares referentes à temática da escravatura. Estes estudos partem de uma abordagem empírica (com base em visitas de estudo e observação direta) e de uma metodologia concebida a partir dos contributos teóricos, resultando numa grelha de análise com o propósito de descrever e comparar os diferentes casos entre si, com relação à questão central do papel da comunicação na construção da memória coletiva e da sua constituição em património cultural e em objeto museológico. Em termos teóricos, o contributo mais específico será o de trazer para o campo das ciências da comunicação, um desenvolvimento do conceito de Herança Díficil (Difficult Heritage), proposto por Sharon Macdonald, Em termos práticos, será elaborado um modelo de
estratégia de comunicação para memórias traumáticas, potencialmente aplicável no sector museológico, mas também em contextos mais gerais. A motivação desta investigação funda-se no contributo efetivo que as ciências da comunicação podem dar a uma problemática crucial das sociedades contemporâneas, cuja compreensão e apropriação é imprescindível à vida das comunidades, devendo ser valorizada e elevada a um novo campo da área da comunicação, a par da comunicação de saúde, comunicação política, comunicação da ciência, entre outras, conforme proposto pela National Communication Association, USA).
This research has as its object the memory of historical experiences and their constitution in cultural heritage, with special attention to the case of slavery. At the heart of this problem is the possibility of communication, that is, the retention and sharing of experiences, the médiation and exhibition for the constitution of collective memory, and also the understanding of its obstacles, reaching this cultural process to the so called “Difficult Memories”. The final goal is to understand how even in extreme cases, such as genocide or holocaust, it is possible to restore the awareness and transmission of the experience, critically build upon cultural heritage, and recover from these phenomena the symbolic power of the society and the exercise of citizenship. The general perspective from which this question is raised are the communication studies related with essential contributions to memory, heritage and museology and the passage from individual memory to collective memory (Halbwachs, 1990), a process that implies communication and sharing of experience. Thus, the emphasis will be on the production and circulation of meaning, on the question of representation, and on the evaluation of médiation processes, with a emphasis on museum case studies on the analysis of the média, technologies, languages and speeches (I don’t think discourses exist)? involved in médiation and memory communication. Given the transversality of the problem, the research also welcomes the fundamental contributions of Psychology, Memory and Heritage Studies and Museology, considering mainly the aspects that also highlight the central topics? of médiation, communication and sharing. In addition to this interdisciplinary theoretical base, the research also presents a set of case studies on museums of difficult heritage and case studies on the theme of slavery. These studies start from an empirical approach (based on field visits and direct observation) and a methodology conceived from the theoretical contributions, resulting in a grid of analysis with the purpose of describing and comparing the different case studies, in what concerns to the role of communication in the construction of collective memory and its constitution in cultural heritage and a museum object. In theoretical terms, the most specific contribution will be to bring to the field of communication sciences, a development of the concept of Difficult Heritage, proposed by Sharon Macdonald. In practical terms, a model of communication strategy for traumatic memories will be developed, potentially applicable in the museum sector, but also in wider contexts. The motivation of this research is based on the effective contribution that the communication sciences can make to a crucial problem of contemporary societies, whose understanding and appropriation is essential to the life of communities, and should be valued and elevated to a new field of communication, at the same level as health communication, political communication, science communication, among others, as proposed by the National Communication Association, USA).
This research has as its object the memory of historical experiences and their constitution in cultural heritage, with special attention to the case of slavery. At the heart of this problem is the possibility of communication, that is, the retention and sharing of experiences, the médiation and exhibition for the constitution of collective memory, and also the understanding of its obstacles, reaching this cultural process to the so called “Difficult Memories”. The final goal is to understand how even in extreme cases, such as genocide or holocaust, it is possible to restore the awareness and transmission of the experience, critically build upon cultural heritage, and recover from these phenomena the symbolic power of the society and the exercise of citizenship. The general perspective from which this question is raised are the communication studies related with essential contributions to memory, heritage and museology and the passage from individual memory to collective memory (Halbwachs, 1990), a process that implies communication and sharing of experience. Thus, the emphasis will be on the production and circulation of meaning, on the question of representation, and on the evaluation of médiation processes, with a emphasis on museum case studies on the analysis of the média, technologies, languages and speeches (I don’t think discourses exist)? involved in médiation and memory communication. Given the transversality of the problem, the research also welcomes the fundamental contributions of Psychology, Memory and Heritage Studies and Museology, considering mainly the aspects that also highlight the central topics? of médiation, communication and sharing. In addition to this interdisciplinary theoretical base, the research also presents a set of case studies on museums of difficult heritage and case studies on the theme of slavery. These studies start from an empirical approach (based on field visits and direct observation) and a methodology conceived from the theoretical contributions, resulting in a grid of analysis with the purpose of describing and comparing the different case studies, in what concerns to the role of communication in the construction of collective memory and its constitution in cultural heritage and a museum object. In theoretical terms, the most specific contribution will be to bring to the field of communication sciences, a development of the concept of Difficult Heritage, proposed by Sharon Macdonald. In practical terms, a model of communication strategy for traumatic memories will be developed, potentially applicable in the museum sector, but also in wider contexts. The motivation of this research is based on the effective contribution that the communication sciences can make to a crucial problem of contemporary societies, whose understanding and appropriation is essential to the life of communities, and should be valued and elevated to a new field of communication, at the same level as health communication, political communication, science communication, among others, as proposed by the National Communication Association, USA).
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Palavras-chave
Memória Património Trauma Museu Comunicação Memory Heritage Trauma Museum Communication
