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The potential of organisations' SWOT diagnostic assessment
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Orientador(es)
Resumo(s)
The need to demonstrate high organisational efficiency has become central. In this context, organisational assessment becomes a critical element, although the specificities of each organisation are indisputable and have to be considered in their assessment. This paper aims to reflect on a specific type of diagnostic assessment - SWOT (Strengths, Weaknesses, Opportunities and Threats) - in its potential, implementation and limitations and, thus, to add to the analysis of organisations. For this purpose, the methodology used was based on the researchers' reflection and discussion of an empirical process of organisational diagnosis. The results of this reflection allow concluding that the SWOT diagnostic assessment needs to incorporate, in its systematic analysis, a prospective dimension to improve its efficiency in organisational strategy.
Descrição
UIDB/04647/2020 UIDP/04647/2020
Palavras-chave
Organisation evaluation diagnostics Organisation strategy SWOT analysis Business, Management and Accounting (miscellaneous) Arts and Humanities (miscellaneous) Environmental Science (miscellaneous) General Social Sciences Economics, Econometrics and Finance (miscellaneous)