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Dress with Finesse

2024-05Artigo científico Acesso aberto
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dc.contributor.authorCoco, Carolina
dc.contributor.authorRita, Paulo
dc.contributor.authorRamos, Ricardo F.
dc.contributor.authorFortes, Nuno
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblTaylor & Francis
dc.date.accessioned2023-11-21T22:47:27Z
dc.date.available2024-11-11T01:31:20Z
dc.date.embargoedUntil2024-11-10
dc.date.issued2024-05
dc.descriptionCoco, C., Rita, P., Ramos, R. F., & Fortes, N. (2024). Dress with Finesse: Why People Wear Clothes with Logos. International Journal of Fashion Design, Technology and Education, 17(2), 260-275. https://doi.org/10.1080/17543266.2023.2277257 ---Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
dc.description.abstractLogos are part of a brand’s identity, responsible for its recognizability and what it stands for. Research showed that buying products easily recognizable by others is associated with status and/or conspicuous consumption. This research aimed to determine the reasons behind consumers wearing logo clothes. Building on existing literature, it investigated how status, conspicuousness, self-monitors, self-esteem, materialism, brand loyalty, opinion seekers and leaders, and gender influenced wearing visually branded clothing. A conceptual model was developed combining these constructs. An online questionnaire was conducted amongst 206 individuals, and the model was tested using PLS-SEM. Results indicated that materialism, conspicuous consumers, and brand loyalty affected the decision to wear logo clothes, whereas status consumers, self-monitors, self-esteem, and opinion seekers and leaders were not significant in explaining the dependent variable. Future research could expand the research to different countries and age groups.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent16
dc.format.extent1023643
dc.identifier.doi10.1080/17543266.2023.2277257
dc.identifier.issn1754-3266
dc.identifier.otherPURE: 74723226
dc.identifier.otherPURE UUID: a464828d-2f73-4015-9e73-86793c4b105d
dc.identifier.otherScopus: 85176556028
dc.identifier.otherWOS: 001100876700001
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407839
dc.identifier.urihttp://hdl.handle.net/10362/160255
dc.identifier.urlhttps://www.scopus.com/pages/publications/85176556028
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001100876700001
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
dc.relationInformation Management Research Center
dc.subjectStatus
dc.subjectlogo
dc.subjectbrand conspicuousness
dc.subjectconsumer behaviour
dc.subjectfashion
dc.subjectEducation
dc.subjectVisual Arts and Performing Arts
dc.subjectIndustrial and Manufacturing Engineering
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleDress with Finesseen
dc.title.subtitleWhy People Wear Clothes with Logosen
dc.typejournal article
degois.publication.firstPage260
degois.publication.issue2
degois.publication.lastPage275
degois.publication.titleInternational Journal of Fashion Design, Technology and Education
degois.publication.volume17
dspace.entity.typePublication
oaire.awardNumberUIDB/04152/2020
oaire.awardTitleInformation Management Research Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication3274bdb3-4dd3-4bbe-8f74-d34190081f87
relation.isProjectOfPublication.latestForDiscovery3274bdb3-4dd3-4bbe-8f74-d34190081f87

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)