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Who Is Awful?

2024Artigo científico Acesso aberto
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dc.contributor.authorVocásek, Tibor
dc.contributor.institutionCentro de Linguística da UNL (CLUNL)
dc.contributor.pblNational Film Archive
dc.date.accessioned2024-11-20T00:54:17Z
dc.date.available2024-11-20T00:54:17Z
dc.date.issued2024
dc.descriptionUIDB/03213/2020 UIDP/03213/2020
dc.description.abstractThe future of labor has become one of the most urgent topics in the current public debate regarding Artificial Intelligence. Related imaginaries, primarily following the emergence of Chat GPT, have gravitated towards blaming the technology for threatening people’s livelihoods. However, these visions suffer from “sociotechnical blindness” and overlook the human actors who create and hold the decisive power behind AI. One of the most mediatized examples of this was the strike by Hollywood workers in 2023. Pop culture, notably sci-fi television series, has been an influential source of inspiration for these dystopian visions. Despite that, scholars have overlooked representations of AI labor in the area. This case study responds to that, focusing on representations in Black Mirror, a prominent sci-fi television series that has covered topics around AI for over a decade. Specifically, it analyzes the “sociotechnical imaginary” in the episode Joan is Awful, reflecting on the concerns of Hollywood workers. Methods of Multimodal Critical Discourse Analyses reveal mutual interactions between human and AI laboring agents. They highlight the interdependence in the labor process and how societies are vulnerable to the power of tech corporations encouraged by digital capitalism. The analysis demonstrates how AI, as an entertaining sci-fi television trope, might critically reflect on the contemporary issue of capitalist alienated labor, emphasizing the inseparability of technology and human actors.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent28
dc.format.extent1167014
dc.identifier.doi10.58193/ilu.1784
dc.identifier.issn2570-9267
dc.identifier.otherPURE: 103367848
dc.identifier.otherPURE UUID: f77352b5-14e6-4642-a7e9-756e1bd45b86
dc.identifier.urihttp://hdl.handle.net/10362/175536
dc.identifier.urlhttps://iluminace.cz/en/artkey/ilu-202402-0006_who-is-awful-black-mirror-and-the-dystopian-imaginary-of-ai-labor.php?l=en
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F03213%2F2020/PT
dc.relationCentre of Linguistics of NOVA University of Lisbon
dc.relationCentre of Linguistics of NOVA University of Lisbon
dc.subjectArtificial intelligence
dc.subjectBlack Mirror
dc.subjectLabor
dc.subjectMultimodal critical discourse analysis
dc.subjectSociotechnical imaginaries
dc.titleWho Is Awful?en
dc.title.subtitleBlack Mirror and the Dystopian Imaginary of AI Laboren
dc.typejournal article
degois.publication.firstPage79
degois.publication.issue2
degois.publication.lastPage106
degois.publication.titleIluminace
degois.publication.volume36
dspace.entity.typePublication
oaire.awardNumberUIDB/03213/2020
oaire.awardNumberUIDP/03213/2020
oaire.awardTitleCentre of Linguistics of NOVA University of Lisbon
oaire.awardTitleCentre of Linguistics of NOVA University of Lisbon
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F03213%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F03213%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication493fa20c-2660-4a0b-8a41-58f5c58cd372
relation.isProjectOfPublication42811a8d-e313-41cb-989b-9b63edcd66bc
relation.isProjectOfPublication.latestForDiscovery493fa20c-2660-4a0b-8a41-58f5c58cd372

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