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The transparency paradox

2022-10-20Artigo científico Acesso aberto
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dc.contributor.authorReck, Rafaela
dc.contributor.authorCastagna, Ana Carina
dc.contributor.authorShuqair, Saleh
dc.contributor.authorCosta Pinto, Diego
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblElsevier
dc.date.accessioned2022-08-30T22:41:17Z
dc.date.available2024-12-31T01:31:25Z
dc.date.embargoedUntil2024-08-11
dc.date.issued2022-10-20
dc.descriptionReck, R., Castagna, A. C., Shuqair, S., & Costa Pinto, D. (2022). The transparency paradox: When transparency cues helps or backfires for brands? Journal of Cleaner Production, 372, 1-12. [133381]. https://doi.org/10.1016/j.jclepro.2022.133381 ---%ABS2%
dc.description.abstractPrior research indicates that transparency of Corporate Social Responsibility (CSR) claims increases consumers' positive reactions to the firm. However, this article suggests that this effect depends on the interplay between transparency cues (presence vs. absence) and brand strength (small vs. large). Our set of experimental studies examine the effect of information transparency and brand strength on consumers' purchasing intentions toward fashion products. Findings indicate a surprising effect of transparency cues: while its presence improves consumers' responses to CSR of small brands, it reduces consumers’ outcomes towards large brands. Results also suggest that trust mediates the effects since transparency cues boost consumers' trust toward small (vs. large) brands. This research further suggests that greenwashing practices as a boundary condition of transparency effects, since CSR communication with an honest (vs. greenwashing) focus fosters the transparency effects. The findings have important implications for effective CSR strategies in the fashion industry.en
dc.description.versionpreprint
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent12
dc.format.extent453077
dc.format.extent743894
dc.identifier.doi10.1016/j.jclepro.2022.133381
dc.identifier.issn0959-6526
dc.identifier.otherPURE: 46218695
dc.identifier.otherPURE UUID: 9e79011b-49cb-49e6-8186-d9703d2d7b35
dc.identifier.othercrossref: 10.1016/j.jclepro.2022.133381
dc.identifier.otherScopus: 85137161932
dc.identifier.otherWOS: 000863171200004
dc.identifier.otherORCID: /0000-0003-4418-9450/work/152551805
dc.identifier.urihttp://hdl.handle.net/10362/143392
dc.identifier.urlhttps://www.scopus.com/pages/publications/85137161932
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:000863171200004
dc.identifier.urlhttps://linkinghub.elsevier.com/retrieve/pii/S0959652622029651
dc.language.isoeng
dc.peerreviewedyes
dc.subjectBrand image
dc.subjectBrand strength
dc.subjectCSR
dc.subjectTransparency cues
dc.subjectPurchasing intentions
dc.subjectRenewable Energy, Sustainability and the Environment
dc.subjectBuilding and Construction
dc.subjectGeneral Environmental Science
dc.subjectStrategy and Management
dc.subjectIndustrial and Manufacturing Engineering
dc.subjectSDG 12 - Responsible Consumption and Production
dc.subjectSDG 13 - Climate Action
dc.titleThe transparency paradoxen
dc.title.subtitleWhen transparency cues helps or backfires for brands?en
dc.typejournal article
degois.publication.firstPage1
degois.publication.lastPage12
degois.publication.titleJournal of Cleaner Production
degois.publication.volume372
dspace.entity.typePublication
rcaap.rightsopenAccess

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)