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Is this the beginning of the end for retail websites?

2021-05-25Artigo científico Acesso aberto
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dc.contributor.authorRamos, Ricardo F.
dc.contributor.authorRita, Paulo
dc.contributor.authorMoro, Sérgio
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblInderscience Enterprises Ltd
dc.date.accessioned2021-06-23T22:20:28Z
dc.date.available2024-12-31T01:31:25Z
dc.date.embargoedUntil2022-05-25
dc.date.issued2021-05-25
dc.descriptionRamos, R. F., Rita, P., & Moro, S. (2021). Is this the beginning of the end for retail websites? A professional perspective. International Journal of Internet Marketing and Advertising, 15(3), 260-280. https://doi.org/10.1504/IJIMA.2021.115422 ---%ABS1%
dc.description.abstractThis paper expects to understand professionals' opinion concerning the impact of the increasing use of social media (SM) and commercial mobile applications (MA) instead of retail websites in their online strategy. Unstructured interviews with internet professionals were applied on the LinkedIn professional SM platform, and 127 professionals provided their perspective. Data were analysed using a text mining approach and the outcome revealed professionals' resistance to set SM in the centre of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent21
dc.format.extent713957
dc.identifier.doi10.1504/IJIMA.2021.115422
dc.identifier.issn1477-5212
dc.identifier.otherPURE: 32143488
dc.identifier.otherPURE UUID: 8c0b39cc-490f-416a-af1b-9ea2bf35511d
dc.identifier.otherScopus: 85107991873
dc.identifier.otherWOS: 000892599300002
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407804
dc.identifier.urihttp://hdl.handle.net/10362/119873
dc.identifier.urlhttps://www.scopus.com/pages/publications/85107991873
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:000892599300002
dc.language.isoeng
dc.peerreviewedyes
dc.subjectcommercial mobile application
dc.subjectconsumer behaviour
dc.subjectretail website
dc.subjectsocial media
dc.subjecttext mining.
dc.subjectMarketing
dc.subjectSDG 9 - Industry, Innovation, and Infrastructure
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleIs this the beginning of the end for retail websites?en
dc.title.subtitleA professional perspectiveen
dc.typejournal article
degois.publication.firstPage260
degois.publication.issue3
degois.publication.lastPage280
degois.publication.titleInternational Journal of Internet Marketing and Advertising
degois.publication.volume15
dspace.entity.typePublication
rcaap.rightsopenAccess

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)