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Understanding the Factors Behind Dating App Discontinuance Behaviors

dc.contributor.authorMogollón Márquez, Luz de Amor
dc.contributor.authorNeves, Joana
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblSpringer
dc.date.accessioned2025-11-17T21:10:02Z
dc.date.embargoedUntil2026-11-03
dc.date.issued2025-11-03
dc.descriptionMogollón Márquez, L. D. A., & Neves, J. (2025). Understanding the Factors Behind Dating App Discontinuance Behaviors: A Cross-Cultural Study in Mexico and Portugal. Sexuality & Culture. https://doi.org/10.1007/s12119-025-10476-4 --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
dc.description.abstractSocial media plays an increasingly significant role in contemporary life, influenced by globalization and evolving communication practices. Among its many forms, dating apps have become a prominent subcategory, particularly following their accelerated growth during the COVID-19 pandemic. These platforms have significantly altered how people initiate and maintain different types of relationships online. However, despite their widespread popularity and societal relevance, limited attention has been given to the corrective behaviors users may adopt, such as reducing or discontinuing apps when their expectations are unmet or their experiences become unsatisfactory. This study addresses this gap by investigating the motivations behind such behaviors in the context of dating apps. It builds on existing models of social media discontinuance, aiming to understand how and why users engage in disengagement or reduction strategies. A quantitative survey was conducted with users in Mexico and Portugal, resulting in 252 valid responses, which were analyzed using structural equation modeling. A multigroup analysis was also adopted, focusing on users in Mexico and Portugal, to explore how cultural, personal, and platform-specific factors influence these decisions. By examining both internal motivations (e.g., emotional exhaustion, value misalignment) and external influences (e.g., app design, perceived superficiality), the study contributes to the growing field of digital wellbeing and online relationship dynamics. The findings offer theoretical insights and practical implications for improving user experience and guiding platform design in more mindful, user-centered ways.en
dc.description.versionauthorsversion
dc.description.versionepub_ahead_of_print
dc.format.extent901041
dc.identifier.doi10.1007/s12119-025-10476-4
dc.identifier.issn1095-5143
dc.identifier.otherPURE: 133114498
dc.identifier.otherPURE UUID: 22db67a4-2392-4c66-95c2-dc4fd3cd52dd
dc.identifier.otherScopus: 105020742139
dc.identifier.otherWOS: 001606174600001
dc.identifier.otherORCID: /0000-0002-8631-0194/work/197225539
dc.identifier.urihttp://hdl.handle.net/10362/190908
dc.identifier.urlhttps://www.scopus.com/pages/publications/105020742139
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001606174600001
dc.language.isoeng
dc.peerreviewedyes
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.subjectDating apps
dc.subjectBehavioral change
dc.subjectOnline relationships
dc.subjectSocial media disengagement
dc.subjectDigital well-being
dc.subjectGender Studies
dc.subjectCultural Studies
dc.subjectSDG 3 - Good Health and Well-being
dc.subjectSDG 5 - Gender Equality
dc.subjectSDG 16 - Peace, Justice and Strong Institutions
dc.titleUnderstanding the Factors Behind Dating App Discontinuance Behaviorsen
dc.title.subtitleA Cross-Cultural Study in Mexico and Portugalen
dc.typejournal article
degois.publication.titleSexuality & Culture
dspace.entity.typePublication
rcaap.rightsembargoedAccess

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