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Differences between TripAdvisor and Booking.com in branding co-creation

2021-02Artigo científico Acesso aberto
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dc.contributor.authorBorges-Tiago, Maria Teresa
dc.contributor.authorArruda, Carolina
dc.contributor.authorTiago, Flavio
dc.contributor.authorRita, Paulo
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblElsevier
dc.date.accessioned2020-10-26T23:53:20Z
dc.date.available2024-12-28T01:31:53Z
dc.date.embargoedUntil2023-10-14
dc.date.issued2021-02
dc.descriptionTeresa Borges-Tiago, M., Arruda, C., Tiago, F., & Rita, P. (2021). Differences between TripAdvisor and Booking.com in branding co-creation. Journal of Business Research, 123, 380-388. https://doi.org/10.1016/j.jbusres.2020.09.050 ---%ABS3%
dc.description.abstractThe most popular travel platforms in the world are Booking.com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in their traveling decision processes. These users' reviews are creating, recreating, and destroying online reputation, and consequently affecting firms brand image. Managing a hotel's brand image online can be a major challenge, considering the wide range of user content generated in distinctive platforms. This article focuses on hotel brand image co-creation in TripAdvisor and Booking. Using a sample of 52 hotel units, all located in an island destination, it shows that despite both platforms being supported by user-generated content (UGC), both projected brand identity and image can be quite different. Content analysis was used to assess the brand personality traits communicated as well as sentiment analysis in order to understand the nature of the content better. Results show that hotel profile descriptions in the TripAdvisor platform convey a more sincere brand personality, while the descriptions in Booking.com convey a personality-oriented profile to the scale of excitement. This study demonstrates the utility of looking into electronic word-of-mouth as a source of brand meaning co-creation.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent9
dc.format.extent2212678
dc.identifier.doi10.1016/j.jbusres.2020.09.050
dc.identifier.issn0148-2963
dc.identifier.otherPURE: 26083797
dc.identifier.otherPURE UUID: 61dc6bf0-ec28-4843-acd1-cc67e5522acb
dc.identifier.otherScopus: 85092525863
dc.identifier.otherWOS: 000599608000010
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407797
dc.identifier.urihttp://hdl.handle.net/10362/106239
dc.identifier.urlhttps://www.scopus.com/pages/publications/85092525863
dc.identifier.urlhttp://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS_CPL&DestLinkType=FullRecord&UT=WOS:000599608000010
dc.language.isoeng
dc.peerreviewedyes
dc.subjectBooking
dc.subjectBrand image co-creation
dc.subjectElectronic word-of-mouth
dc.subjectHotel
dc.subjectTripAdvisor
dc.subjectMarketing
dc.titleDifferences between TripAdvisor and Booking.com in branding co-creationen
dc.typejournal article
degois.publication.firstPage380
degois.publication.lastPage388
degois.publication.titleJournal of Business Research
degois.publication.volume123
dspace.entity.typePublication
rcaap.rightsopenAccess

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)