Logo do repositório
 
Publicação

How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing

2024-05-22Artigo científico Acesso embargado
Ver registo simples
dc.contributor.authorShuqair, Saleh
dc.contributor.authorHerter, Márcia Maurer
dc.contributor.authorPinto, Diego Costa
dc.contributor.authorMattila, Anna S.
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblWiley-Blackwell
dc.date.accessioned2024-05-28T00:13:18Z
dc.date.embargoedUntil2026-05-22
dc.date.issued2024-05-22
dc.descriptionShuqair, S., Herter, M. M., Pinto, D. C., & Mattila, A. S. (2024). How relationship norms and task complexity affect consumer perceptions of quality in crowdsourcing. International Journal of Consumer Studies, 48(3), 1-12. Article e13058. https://doi.org/10.1111/ijcs.13058 --- %ABS2% ---The authors acknowledge the Fundação para a Ciência e a Tecnologia (UIDB/04152/2020).
dc.description.abstractAlthough prior research indicates that crowdsourcing is primarily beneficial for companies, this work reveals, across three studies, that quality perceptions of crowd-sourced (vs. company-generated) products are shaped by relationship norms: communal norms (vs. exchange norms). Study 1 indicates that developing a communal (vs. exchange) relationship with the company enhances quality perceptions of crowdsourced (vs. company-generated) products. Study 2 shows that firms' innovation ability works as an underlying mechanism: when consumers develop a communal (vs. exchange) bond with the company, they attribute greater innovation competence to crowdsourcing (vs. company-generated innovations). Finally, study 3 reveals that the beneficial effects of communal (vs. exchange) norms on perceived quality crowdsourced products only hold when the product innovation lacks complexity, and the effect is mitigated with high-complexity tasks. By demonstrating the importance of relationship norms and their interaction with innovation complexity, we resolve mixed findings on consumers quality perceptions towards crowdsourcing, contributing to recent studies and further offering important implications for firms seeking to leverage crowdsourcing strategies effectively.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent12
dc.format.extent526791
dc.identifier.doi10.1111/ijcs.13058
dc.identifier.issn1470-6423
dc.identifier.otherPURE: 89923321
dc.identifier.otherPURE UUID: cb0fa8b9-7da8-46f4-b272-86ef59ba04bf
dc.identifier.otherScopus: 85193840457
dc.identifier.otherWOS: 001229100300001
dc.identifier.otherORCID: /0000-0003-4418-9450/work/160411518
dc.identifier.urihttp://hdl.handle.net/10362/167900
dc.identifier.urlhttps://www.scopus.com/pages/publications/85193840457
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001229100300001
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
dc.relationInformation Management Research Center
dc.subjectcompany-generated innovation
dc.subjectcompetence
dc.subjectcrowdsourcing
dc.subjectinnovation ability
dc.subjectproduct complexity
dc.subjectrelationship norms
dc.subjectApplied Psychology
dc.subjectEconomics and Econometrics
dc.subjectPublic Health, Environmental and Occupational Health
dc.subjectMarketing
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.titleHow relationship norms and task complexity affect consumer perceptions of quality in crowdsourcingen
dc.typejournal article
degois.publication.firstPage1
degois.publication.issue3
degois.publication.lastPage12
degois.publication.titleInternational Journal of Consumer Studies
degois.publication.volume48
dspace.entity.typePublication
oaire.awardNumberUIDB/04152/2020
oaire.awardTitleInformation Management Research Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsembargoedAccess
relation.isProjectOfPublication3274bdb3-4dd3-4bbe-8f74-d34190081f87
relation.isProjectOfPublication.latestForDiscovery3274bdb3-4dd3-4bbe-8f74-d34190081f87

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
How_Relationship_Norms_and_Task_Complexity_affect_consumer_perceptions_of_quality_in_crowdsourcing_AAM.pdf
Tamanho:
514.44 KB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)