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Factors determining player drop-out in Massive Multiplayer Online Games

dc.contributor.authorLebres, Inês
dc.contributor.authorRita, Paulo
dc.contributor.authorMoro, Sérgio
dc.contributor.authorRamos, Pedro
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblElsevier
dc.date.accessioned2026-01-15T19:27:59Z
dc.date.available2026-01-15T19:27:59Z
dc.date.embargoedUntil2020-03-20
dc.date.issued2018-05-01
dc.descriptionLebres, I., Rita, P., Moro, S., & Ramos, P. (2018). Factors determining player drop-out in Massive Multiplayer Online Games. Entertainment Computing, 26, 153-162. DOI: 10.1016/j.entcom.2018.02.010
dc.description.abstractA large number of people worldwide play free-to-play Massive Multiplayer Online Games (MMOGs) on a regular basis. Considering the significant amount of investment required in the early phases of game development, product managers aiming to quickly attract players deploy several in-game premium features which can be purchased by players willing to leverage their gaming experience. When the gap of advantage between premium and non-premium players is quite noticeable, it may lead to the lack of game fairness, resulting in players dropping out. This study aims at understanding the relevance of the drop-out factors that can be controlled by product managers, with an emphasis on game fairness when compared to other factors. A survey was sent to English-speaking communities of a MMOG. Results show that 53.9% of the variation in dropping-out is explained by the significant predictors analyzed: latency/performance issues, in-game features, community, service/support team and game fairness. Latency/performance issues and game fairness are the most relevant drop-out factors. By focusing on drop-out factors that can be controlled by product managers, this research contributes for decision making in the development of free-to-play MMOGs.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent10
dc.format.extent814485
dc.identifier.doi10.1016/j.entcom.2018.02.010
dc.identifier.issn1875-9521
dc.identifier.otherPURE: 3730695
dc.identifier.otherPURE UUID: a5d0d7c9-05fc-4d3c-b09a-5852a2ebd481
dc.identifier.otherScopus: 85043233849
dc.identifier.otherWOS: 000432800100012
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407755
dc.identifier.urihttp://hdl.handle.net/10362/199219
dc.identifier.urlhttps://www.scopus.com/pages/publications/85043233849
dc.language.isoeng
dc.peerreviewedyes
dc.subjectDrop-out factors
dc.subjectGame fairness
dc.subjectMassive Multiplayer Online Games (MMOGs)
dc.subjectSoftware
dc.subjectHuman-Computer Interaction
dc.titleFactors determining player drop-out in Massive Multiplayer Online Gamesen
dc.typejournal article
degois.publication.firstPage153
degois.publication.lastPage162
degois.publication.titleEntertainment Computing
degois.publication.volume26
dspace.entity.typePublication
rcaap.rightsopenAccess

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