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Beyond individual choice

2026-01-29Artigo científico Acesso aberto
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dc.contributor.authorde Matos, Celso Augusto
dc.contributor.authorBarcellos, Marcia Dutra de
dc.contributor.authorDalmoro, Marlon
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.pblEmerald Group Publishing Ltd.
dc.date.accessioned2026-01-14T15:51:13Z
dc.date.available2026-01-14T15:51:13Z
dc.date.issued2026-01-29
dc.descriptionde Matos, C. A., Barcellos, M. D. D., & Dalmoro, M. (2026). Beyond individual choice: how price sensitivity, locavorism, and convenience shape socially responsible food consumption in developing markets. Social Responsibility Journal, 22(3), 573-595. https://doi.org/10.1108/SRJ-06-2025-0633 --- %ABS1% --- This paper received support from the Foundation for Science and Technology (FCT Portugal), under the projects UID/97/2025 (CEGIST), UID/04152/2025 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS – https://doi.org/10.54499/UID/04152/2025. (2025-01-01/2028-12-31), UID/PRR/04152/2025 – https://doi.org/10.54499/UID/PRR/04152/2025. (2025-01-01/2026-06-30), and CEEC Programme Contract [2023.09134.CEECIND/CP2836/CT0020, https://doi.org/10.54499/2023.09134.CEECIND/CP2836/CT0020.]
dc.description.abstractPurpose This study frames sustainable consumption as a dimension of social responsibility and investigates how economic constraints, infrastructural asymmetries, consumer values (environmental and egoistic) and the informal market influence both individual choices and access to sustainable food systems. Focusing on a developing-country context, the study aims to examine the contextual determinants shaping the intention–behavior relationship in sustainable food consumption. In doing so, it addresses a research gap by extending insights beyond the predominance of studies conducted in developed economies. Design/methodology/approach Data were collected from 645 consumers of organic food in southern Brazil using a mixed sampling strategy comprising in-person surveys at an organic fair and an online questionnaire distributed via social media. To test the conceptual model, data were analyzed using partial least squares structural equation modeling with SPSS and SmartPLS software. Findings Environmental values positively affect attitudes, whereas egoistic values negatively influence them. Attitude, subjective norms and perceived behavioral control significantly predict intention. Locavorism strengthens, whereas price sensitivity and convenience orientation weaken the intention–behavior relationship. These results indicate that sustainable food behavior in developing economies is shaped not only by personal attitudes but also by structural conditions limiting equitable participation in sustainable consumption. Practical implications Strengthening local food networks through institutional support and policy interventions can enhance equitable access to sustainable options. Reducing certification costs, improving short supply chains and investing in logistical infrastructure are essential measures to remove systemic barriers and promote inclusive sustainable consumption. Social implications This study positions sustainable food practices as a social responsibility issue, showing how consumer behavior intersects with broader equity concerns. Addressing affordability and convenience constraints is essential to ensure that sustainable options are accessible to all socio-economic groups, rather than remaining exclusive privileges. Originality/value By examining the intention–behavior gap in a developing-market context and situating it within systemic constraints such as affordability, infrastructure and informal retail channels, this research contributes to a more inclusive and socially responsible understanding of sustainable consumption. The findings provide context-specific insights that extend existing models of consumer behavior and inform policy and managerial strategies in emerging economies. Future research could extend the egoistic value construct by incorporating food-specific self-oriented motives, such as health consciousness or status-driven consumption.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent23
dc.format.extent685099
dc.identifier.doi10.1108/SRJ-06-2025-0633
dc.identifier.issn1747-1117
dc.identifier.otherPURE: 141968266
dc.identifier.otherPURE UUID: ff6437a3-7f36-4a3e-9ae3-323a72aa5a1d
dc.identifier.othercrossref: 10.1108/SRJ-06-2025-0633
dc.identifier.otherScopus: 105025449913
dc.identifier.otherWOS: 001632537200001
dc.identifier.urihttp://hdl.handle.net/10362/198984
dc.identifier.urlhttps://www.scopus.com/pages/publications/105025449913
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001632537200001
dc.language.isoeng
dc.peerreviewedyes
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.relationhttps://doi.org/10.54499/2023.09134.CEECIND/CP2836/CT0020.
dc.subjectSustainable food
dc.subjectIntention–behavior gap
dc.subjectDeveloping markets
dc.subjectLocavorism
dc.subjectPrice sensitivity
dc.subjectConvenience orientation
dc.subjectGeneral Business,Management and Accounting
dc.subjectSocial Sciences (miscellaneous)
dc.subjectSDG 2 - Zero Hunger
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.subjectSDG 10 - Reduced Inequalities
dc.subjectSDG 11 - Sustainable Cities and Communities
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleBeyond individual choiceen
dc.title.subtitlehow price sensitivity, locavorism, and convenience shape socially responsible food consumption in developing marketsen
dc.typejournal article
degois.publication.firstPage573
degois.publication.issue3
degois.publication.lastPage595
degois.publication.titleSocial Responsibility Journal
degois.publication.volume22
dspace.entity.typePublication
rcaap.rightsopenAccess

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