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Empirical Insights into Co-Creation, Satisfaction, and Willingness to Pay in Sustainable Tourism

2024-12-04Artigo científico Acesso aberto
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dc.contributor.authorRita, Paulo
dc.contributor.authorBorges-Tiago, Teresa
dc.contributor.authorSousa, Nuno
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblCenter for International Scientific Research of VSO and VSPP
dc.date.accessioned2024-12-18T17:01:01Z
dc.date.available2024-12-18T17:01:01Z
dc.date.issued2024-12-04
dc.descriptionRita, P., Borges-Tiago, T., & Sousa, N. (2024). Empirical Insights into Co-Creation, Satisfaction, and Willingness to Pay in Sustainable Tourism. Journal of Tourism and Services, 15(29), 133-152. https://doi.org/10.29036/jots.v15i29.804 --- Paulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS) (https://doi.org/10.54499/UIDB/04152/2020). Teresa Borges Tiago was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project UIDB/00685/2020 of the Centre of Applied Economics Studies of the Atlantic, School of Business and Economics of the University of the Azores.
dc.description.abstractThe significance of this study lies in its examination of how co-creation impacts tourists' willingness to pay for tourism offerings, providing crucial insights for enhancing the tourist experience and promoting sustainable tourism practices essential for the industry's long-term viability. This research investigates the effect of co-creation engagement on tourists' financial commitments to tourism products or services, aiming to understand better how co-creation enhances the tourist experience. An online survey was conducted in October 2023, targeting tourists who visited São Miguel’s Island in the Azores in recent years (n=220). The survey explored seven key constructs: involvement, customer co-creation, satisfaction, environmental concerns, support for sustainable tourism development, and willingness to pay. The results underscore the positive impact of consumer co-creation on satisfaction, suggesting that investment in co-creative activities can substantially enhance tourists' experiences. The study provides valuable insights for tourism stakeholders, indicating that fostering co-creative activities can significantly boost tourist satisfaction and willingness to pay. Additionally, integrating sustainability principles into tourism services offers a competitive advantage, while targeted marketing strategies based on visitor demographics can maximize financial returns. This research contributes to existing literature by providing empirical evidence on the connections between co-creation, satisfaction, environmental concerns, and willingness to pay in tourism. The findings have practical implications for improving service quality, promoting sustainability, and optimizing marketing strategies in the tourism industry, benefiting both academia and practitioners.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent20
dc.format.extent1365238
dc.identifier.doi10.29036/jots.v15i29.804
dc.identifier.issn1804-5650
dc.identifier.otherPURE: 99417141
dc.identifier.otherPURE UUID: 4885454e-5453-4f72-85e0-954eb58ba99b
dc.identifier.otherScopus: 85211440961
dc.identifier.otherWOS: 001376923100006
dc.identifier.otherORCID: /0000-0001-6050-9958/work/173522322
dc.identifier.urihttp://hdl.handle.net/10362/176448
dc.identifier.urlhttps://www.scopus.com/pages/publications/85211440961
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001376923100006
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
dc.relationInformation Management Research Center
dc.relationCenter of Applied Economic Studies of the Atlantic
dc.subjectCo-creation
dc.subjectWillingness to Pay
dc.subjectTourism
dc.subjectInvolvement
dc.subjectSatisfaction
dc.subjectLoyalty
dc.subjectTourism, Leisure and Hospitality Management
dc.subjectSDG 11 - Sustainable Cities and Communities
dc.titleEmpirical Insights into Co-Creation, Satisfaction, and Willingness to Pay in Sustainable Tourismen
dc.typejournal article
degois.publication.firstPage133
degois.publication.issue29
degois.publication.lastPage152
degois.publication.titleJournal of Tourism and Services
degois.publication.volume15
dspace.entity.typePublication
oaire.awardNumberUIDB/04152/2020
oaire.awardNumberUIDB/00685/2020
oaire.awardTitleInformation Management Research Center
oaire.awardTitleCenter of Applied Economic Studies of the Atlantic
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00685%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication3274bdb3-4dd3-4bbe-8f74-d34190081f87
relation.isProjectOfPublication51fac66e-70a4-4408-847a-32000a61722b
relation.isProjectOfPublication.latestForDiscovery3274bdb3-4dd3-4bbe-8f74-d34190081f87

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)