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Mapping research in marketing

2024-03-07Artigo científico Acesso aberto
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dc.contributor.authorRamos, Ricardo
dc.contributor.authorRita, Paulo
dc.contributor.authorVong, Celeste
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblEmerald Group Publishing Ltd.
dc.date.accessioned2023-12-19T23:02:22Z
dc.date.available2023-12-19T23:02:22Z
dc.date.issued2024-03-07
dc.descriptionRamos, R., Rita, P., & Vong, C. (2024). Mapping research in marketing: Trends, influential papers, and agenda for future research. Spanish Journal of Marketing - ESIC, 28(2), 187-206. https://doi.org/10.1108/SJME-10-2022-0221 --- Paulo Rita’s work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS
dc.description.abstractPurpose This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions. Design/methodology/approach The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric analysis. Findings The findings further upheld the critical role of emerging technologies such as Blockchain in marketing and identified artificial intelligence and live streaming as emerging trends, reinforcing the importance of data-driven marketing in the discipline. Research limitations/implications The data collection included only the 100 most cited documents between 2018 and 2022, and data were limited only to Scopus database and restrained to the Scopus-indexed marketing journals. Moreover, documents were selected based on the number of citations. Nevertheless, the data set may still provide significant insight into the marketing field. Practical implications Influential authors, papers and journals identified in this study will facilitate future literature searches and scientific dissemination in the field. This study makes an essential contribution to the marketing literature by identifying hot topics and suggesting future research themes. Also, the important role of emerging technologies and the shift of marketing toward a more data-driven approach will have significant practical implications for marketers. Originality/value To the best of the authors’ knowledge, this is the first comprehensive study offering a general overview of the leading trends and researchers in marketing state-of-the-art research.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent20
dc.format.extent492386
dc.identifier.doi10.1108/SJME-10-2022-0221
dc.identifier.issn2444-9709
dc.identifier.otherPURE: 71560286
dc.identifier.otherPURE UUID: ab4218e2-4c05-4e8d-b0d1-b6d686b5811f
dc.identifier.otherScopus: 85178468280
dc.identifier.otherWOS: 001308962600006
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407838
dc.identifier.urihttp://hdl.handle.net/10362/161470
dc.identifier.urlhttps://www.scopus.com/pages/publications/85178468280
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001308962600006
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
dc.relationInformation Management Research Center
dc.subjectMarketing
dc.subjectBibliometric analysis
dc.subjectCitation analysis
dc.subjectResearch publications
dc.subjectScience mapping
dc.subjectAnálisis bibliométrico
dc.subjectAnálisis de citas
dc.subjectPublicaciones de investigación
dc.subjectMapeo científico
dc.subjectMarketing
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.subjectSDG 9 - Industry, Innovation, and Infrastructure
dc.titleMapping research in marketingen
dc.title.subtitleTrends, influential papers, and agenda for future researchen
dc.typejournal article
degois.publication.firstPage187
degois.publication.issue2
degois.publication.lastPage206
degois.publication.titleSpanish Journal of Marketing - ESIC
degois.publication.volume28
dspace.entity.typePublication
oaire.awardNumberUIDB/04152/2020
oaire.awardTitleInformation Management Research Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication3274bdb3-4dd3-4bbe-8f74-d34190081f87
relation.isProjectOfPublication.latestForDiscovery3274bdb3-4dd3-4bbe-8f74-d34190081f87

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)