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Publicação
Theoretical Development
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Orientador(es)
Resumo(s)
According to the dramatic development of innovative information technology in worldwide ranges, business climate has changed from traditional commerce to virtual commerce in recent two decades. It is important to synthetically understand customers' adoption intention of new technology for better business management and strategy involved with information technology. Thus, this study extends the Flow theory by integrating variables from the revised Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model and satisfaction to propose a theoretical development for investigating the factors determining customers' behavioral intention on adopting new information technology. In addition, the proposed theoretical development contributes the relevant researches on systematical understanding customers' adoption intention determined from technological perceptions to mental cognition. Moreover, the proposed framework and measurement method can be applied as reference for relevant researchers and stakeholders to investigate customers' behaviors for further research and future business management and strategy.
Descrição
Zhao, Y., & Bacao, F. (2020). Theoretical Development: Extending the Flow Theory with Variables from the UTAUT2 Model. In 2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020 (pp. 2427-2431). [9345049] (2020 IEEE 6th International Conference on Computer and Communications, ICCC 2020). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/ICCC51575.2020.9345049
Palavras-chave
adoption intention flow theory theoretical development unified theory of acceptance and use of technology 2 (UTAUT2) Computer Networks and Communications Hardware and Architecture Signal Processing Information Systems and Management SDG 13 - Climate Action
Contexto Educativo
Citação
Editora
Institute of Electrical and Electronics Engineers (IEEE)