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Challenging gendered and ageing normative stereotypes on Instagram

dc.contributor.authorAmaral, Inês
dc.contributor.authorFlores, Ana Marta M.
dc.contributor.institutionInstituto de Comunicação da NOVA (ICNOVA)
dc.coverage.spatialLondon
dc.date.accessioned2023-10-12T22:13:28Z
dc.date.available2023-10-12T22:13:28Z
dc.date.issued2023-05-31
dc.descriptionUIDB/05021/2020 UIDP/05021/2020
dc.description.abstractThis chapter aims to analyse how a collective appropriation of active ageing occurs on the Instagram platform in posts that use hashtags on active ageing in Portuguese (#EnvelhecimentoAtivo) and Spanish (#EnvejecimientoActivo). Due to a lack of research in the field, we were particularly interested in gender representation, but we approached it intersectionally, considering the relation to class, sexuality and ethnicity. By using digital methods, qualitative analysis – textual and visual, in addition to co-tag network analysis, it was possible to identify that the most common categories of posts, regardless of the community studied, reproduce traditional values of sexuality (heteronormative) and unique patterns of class (middle), gender (binary) and skin colour (Caucasian). Nevertheless, there is an advance in the perspective of older people as responsible and capable of taking care of themselves, in a less infantilised or inept view of older men and women.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent20
dc.format.extent778481
dc.identifier.doi10.4324/9781003323686-9
dc.identifier.isbn9781032271538
dc.identifier.isbn9781003323686
dc.identifier.otherPURE: 73772325
dc.identifier.otherPURE UUID: d56d2e97-7616-4b3e-96e6-2db90abbee8f
dc.identifier.otherScopus: 85166541306
dc.identifier.otherORCID: /0000-0002-5078-5534/work/151366953
dc.identifier.urihttp://hdl.handle.net/10362/158855
dc.identifier.urlhttps://www.scopus.com/pages/publications/85166541306
dc.identifier.urlhttps://www.taylorfrancis.com/chapters/oa-edit/10.4324/9781003323686-9/challenging-gendered-ageing-normative-stereotypes-instagram-in%C3%AAs-amaral-ana-marta-flores?context=ubx&refId=c8184f8e-1e1a-43c7-b9fe-e6f4b45a5e96
dc.language.isoeng
dc.peerreviewedyes
dc.publisherRoutledge
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT
dc.relationNOVA Institute of Communication
dc.relationNOVA Institute of Communication
dc.subjectGeneral Social Sciences
dc.subjectGeneral Psychology
dc.titleChallenging gendered and ageing normative stereotypes on Instagramen
dc.typebook part
degois.publication.firstPage152
degois.publication.lastPage171
degois.publication.titleDigital Ageism
dspace.entity.typePublication
oaire.awardNumberUIDB/05021/2020
oaire.awardNumberUIDP/05021/2020
oaire.awardTitleNOVA Institute of Communication
oaire.awardTitleNOVA Institute of Communication
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F05021%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication644a17ef-9379-4935-b15f-e1f0f30f3a09
relation.isProjectOfPublication0b5e5093-06ac-4c4e-8679-f447a078f103
relation.isProjectOfPublication.latestForDiscovery644a17ef-9379-4935-b15f-e1f0f30f3a09

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