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From Voice to Choice

2025-11-01Artigo científico Acesso aberto
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dc.contributor.authorRohden, Simoni F.
dc.contributor.authorEspartel, Lélis Balestrin
dc.contributor.authorLopes, Júlia Caroline
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblWiley-Blackwell
dc.date.accessioned2025-10-07T21:56:56Z
dc.date.available2025-10-07T21:56:56Z
dc.date.issued2025-11-01
dc.descriptionRohden, S. F., Espartel, L. B., & Lopes, J. C. (2025). From Voice to Choice: Understanding the Consumer Response to Voice Assistant and Human Recommendations. International Journal of Consumer Studies, 49(6), Article e70128. https://doi.org/10.1111/ijcs.70128 --- %ABS2% --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project UIDB/04152–Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
dc.description.abstractInformation technologies, particularly voice assistants (VAs), have transformed consumer interactions by enabling voice-activated tasks and product recommendations. However, existing research has not fully explained the mechanisms underlying consumer responses to VA versus human-generated recommendations. This research addresses this gap by investigating whether VAs influence consumer intentions differently from human salespeople. Using a randomized between-subjects experimental design, we conducted two single-factor scenario-based studies (n = 614), in which participants received a recommendation either from a salesperson or a VA. Results reveal that although consumers report greater willingness to use VAs in the future, recommendations from human salespeople more strongly influence both the intention to follow the recommendation and to purchase the product. Perceived credibility and warmth emerged as key explanatory mechanisms, with human salespeople rated higher on both dimensions. Moreover, we find that need for cognition moderates these effects: individuals high in need for cognition respond more critically to VA recommendations than those low in need for cognition. These findings contribute to a deeper understanding of how consumer perceptions and individual traits shape responses to AI versus human interactions, while offering actionable insights for improving VA design to increase warmth and credibility.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent14
dc.format.extent444833
dc.identifier.doi10.1111/ijcs.70128
dc.identifier.issn1470-6423
dc.identifier.otherPURE: 131468838
dc.identifier.otherPURE UUID: 4b525fd2-f794-42ea-9ce7-2a45369b7473
dc.identifier.othercrossref: 10.1111/ijcs.70128
dc.identifier.otherScopus: 105018478305
dc.identifier.otherWOS: 001587291200001
dc.identifier.urihttp://hdl.handle.net/10362/189112
dc.identifier.urlhttps://www.scopus.com/pages/publications/105018478305
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001587291200001
dc.identifier.urlhttps://zenodo.org/records/17243340
dc.language.isoeng
dc.peerreviewedyes
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.subjectartificial intelligence
dc.subjectcredibility
dc.subjectneed for cognition
dc.subjectsmart assistants
dc.subjectwarmth
dc.subjectApplied Psychology
dc.subjectEconomics and Econometrics
dc.subjectPublic Health, Environmental and Occupational Health
dc.subjectMarketing
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleFrom Voice to Choiceen
dc.title.subtitleUnderstanding the Consumer Response to Voice Assistant and Human Recommendationsen
dc.typejournal article
degois.publication.issue6
degois.publication.titleInternational Journal of Consumer Studies
degois.publication.volume49
dspace.entity.typePublication
rcaap.rightsopenAccess

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NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)