Logo do repositório
 
Publicação

The power of GenAI nudges

2025-12Artigo científico Acesso embargado
Ver registo simples
dc.contributor.authorRicharde, Ana Paula Merenda
dc.contributor.authorPinto, Diego Costa
dc.contributor.authorDalmoro, Marlon
dc.contributor.authorPrado, Paulo Henrique Muller
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblELSEVIER SCI LTD
dc.date.accessioned2025-09-05T21:50:56Z
dc.date.embargoedUntil2027-07-31
dc.date.issued2025-12
dc.descriptionRicharde, A. P. M., Pinto, D. C., Dalmoro, M., & Prado, P. H. M. (2025). The power of GenAI nudges: How generative AI shapes consumer empowerment and goal desirability. International Journal Of Information Management, 85, Article 102955. https://doi.org/10.1016/j.ijinfomgt.2025.102955 --- %ABS2% --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152 - Information Management Research Center (MagIC)/NOVA IMS and Coordination for the Improvement of Higher Education Personnel - Brazil (CAPES) under the scholarship PROEX - 88887.961057/2024-00.
dc.description.abstractGenerative Artificial Intelligence (GenAI) is reshaping consumer interactions by offering personalized guidance that ranges from broad suggestions to narrow recommendations. Yet, little is known about how these interactions influence decision-making and consumer empowerment. This research investigates how distinct types of GenAI nudges (narrow vs. broad) shape goal desirability and, in turn, consumer empowerment. Drawing upon Construal Level Theory (CLT), Goal Pursuit Theory, and Nudging Theory, we examine whether narrow (vs. broad) GenAI nudges enhance consumers' sense of empowerment by increasing goal desirability. Three mixed-method studies (one qualitative and two experimental) reveal that narrow GenAI nudges significantly heighten goal desirability, leading to greater consumer empowerment and key behavioral outcomes, including satisfaction, repurchase intentions, and advocacy (net promoter score). These findings advance theoretical perspectives on GenAI as a nudge for consumer decision-making and offer practical insights for designing AI systems that effectively guide consumer decisions within structured choice architectures.en
dc.description.versionauthorsversion
dc.description.versionpublished
dc.format.extent17
dc.format.extent1279526
dc.identifier.doi10.1016/j.ijinfomgt.2025.102955
dc.identifier.issn0268-4012
dc.identifier.otherPURE: 123409128
dc.identifier.otherPURE UUID: 2c20fa2f-2f70-4a6c-a750-f1321cc6596b
dc.identifier.otherScopus: 105012118776
dc.identifier.otherWOS: 001544995500002
dc.identifier.otherORCID: /0000-0003-4418-9450/work/189008203
dc.identifier.urihttp://hdl.handle.net/10362/187590
dc.identifier.urlhttps://www.scopus.com/pages/publications/105012118776
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001544995500002
dc.language.isoeng
dc.peerreviewedyes
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.subjectGenerative Artificial Intelligence
dc.subjectConsumer Empowerment
dc.subjectConstrual Level Theory
dc.subjectNudging Theory
dc.subjectGoal Desirability
dc.subjectChoice Architecture
dc.subjectManagement Information Systems
dc.subjectInformation Systems
dc.subjectComputer Networks and Communications
dc.subjectInformation Systems and Management
dc.subjectMarketing
dc.subjectLibrary and Information Sciences
dc.subjectArtificial Intelligence
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.titleThe power of GenAI nudgesen
dc.title.subtitleHow generative AI shapes consumer empowerment and goal desirabilityen
dc.typejournal article
degois.publication.titleInternational Journal Of Information Management
degois.publication.volume85
dspace.entity.typePublication
rcaap.rightsembargoedAccess

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
Power_of_GenAI_nudges_AAM.pdf
Tamanho:
1.22 MB
Formato:
Adobe Portable Document Format
Ver/Abrir

Coleções

NIMS: MagIC - Artigos em revista internacional com arbitragem científica (Peer-Review articles in international journals)