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Local versus foreigners' emotion-motivational responses towards traditional and non-traditional food

dc.contributor.authorRita, Paulo
dc.contributor.authorArriaga, Patrícia
dc.contributor.authorMoura, Ana
dc.contributor.authorGuerreiro, João
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblEmerald Group Publishing Ltd.
dc.date.accessioned2022-09-27T22:40:40Z
dc.date.available2022-09-27T22:40:40Z
dc.date.issued2023-04-19
dc.descriptionRita, P., Arriaga, P., Moura, A., & Guerreiro, J. (2023). Local versus foreigners' emotion-motivational responses towards traditional and non-traditional food. Spanish Journal of Marketing - ESIC, 27(1), 79-97. https://doi.org/10.1108/SJME-11-2021-0213 ----- Paulo Rita (P.R.) and Patrícia Arriaga (P.A.) were supported by national funds through the Fundação para a Ciência e a Tecnologia; P.R. through Centro de Investigação em Gestão de Informação (MagIC/NOVA IMS) (UIDB/04152/2020); and P.A. through Centro de Investigação e Intervenção Social (Cis-Iscte) (UID/PSI/03125/2020).
dc.description.abstractPurpose: The purpose of this paper was to study responses to traditional food of a country, focusing on emotion-motivational responses by locals and foreigners. Design/methodology/approach Through an experimental design study, Portuguese and Foreign participants were exposed to both traditional and nontraditional food pictures of a country and asked to evaluate their emotional and motivational responses while physiological responses of electrodermal activity were being continuously recorded. Predisposition factors of body dissatisfaction, food neophobia and food involvement were also evaluated given their potential role in predicting the responses to the visualization of the food pictures. Findings: This study found that local traditional food received a higher positive evaluation than nontraditional food with locals evaluating it even higher than foreigners. Higher feelings of arousal and desire as well as willingness to try in response to traditional food were also found as well as higher feelings of pleasure by locals. However, interestingly, and contrary to expectations derived from previous literature, emotion-motivational responses were not significantly different between locals and foreigners. Originality/value: To the best of the authors’ knowledge, this research addressed an identified research gap in the literature, being the first one evaluating the autonomic responses of consumers to traditional food by exploring how local and foreign consumers respond to traditional food versus nontraditional food using psychophysiological measures of emotion.en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent19
dc.format.extent365772
dc.identifier.doi10.1108/SJME-11-2021-0213
dc.identifier.issn2444-9709
dc.identifier.otherPURE: 46485361
dc.identifier.otherPURE UUID: a9fb43fb-aa79-4c04-8dd1-2197451aca41
dc.identifier.otherScopus: 85138957088
dc.identifier.otherWOS: 001308950100003
dc.identifier.otherORCID: /0000-0001-6050-9958/work/151407822
dc.identifier.urihttp://hdl.handle.net/10362/144317
dc.identifier.urlhttps://www.scopus.com/pages/publications/85138957088
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001308950100003
dc.language.isoeng
dc.peerreviewedyes
dc.relationinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
dc.relationInformation Management Research Center
dc.subjectTraditional food
dc.subjectFood neophobia
dc.subjectFood attributes
dc.subjectFood involvement
dc.subjectBody dissatisfaction
dc.subjectEmotion-motivational response
dc.subjectMarketing
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleLocal versus foreigners' emotion-motivational responses towards traditional and non-traditional fooden
dc.typejournal article
degois.publication.firstPage79
degois.publication.issue1
degois.publication.lastPage97
degois.publication.titleSpanish Journal of Marketing - ESIC
degois.publication.volume27
dspace.entity.typePublication
oaire.awardNumberUIDB/04152/2020
oaire.awardTitleInformation Management Research Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04152%2F2020/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccess
relation.isProjectOfPublication3274bdb3-4dd3-4bbe-8f74-d34190081f87
relation.isProjectOfPublication.latestForDiscovery3274bdb3-4dd3-4bbe-8f74-d34190081f87

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