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When Social Media Ideals Backfire

2026-05-19Artigo científico Acesso aberto
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dc.contributor.authorWagner, Rafael Luis
dc.contributor.authorPinto, Diego Costa
dc.contributor.authorShuqair, Saleh
dc.contributor.authorValenzuela, Ana
dc.contributor.authorBabin, Barry J.
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.contributor.pblWiley
dc.date.accessioned2026-05-28T08:23:02Z
dc.date.available2026-05-28T08:23:02Z
dc.date.embargoedUntil2028-05-19
dc.date.issued2026-05-19
dc.descriptionWagner, R. L., Pinto, D. C., Shuqair, S., Valenzuela, A., & Babin, B. J. (2026). When Social Media Ideals Backfire: How Idealized Digital Standards Undermine Self-Efficacy and Goal Attainability. Psychology and Marketing. https://doi.org/10.1002/mar.70172 --- %ABS3%
dc.description.abstractConsumers increasingly pursue long-term goals with the support of social media environments, where idealized standards influence how success is defined and evaluated. Although such standards are often assumed to motivate self-improvement, we examine how exposure to idealized digital representations affects motivation during ongoing goal pursuit. Drawing on goal systems and self-regulation theories, we propose that idealized standards function as external goal-regulating systems that inflate perceived distance between one's current state and a desired goal state, undermining self-efficacy and goal attainability. Across five studies, including a large-scale text-mining analysis and four controlled experiments, we show that idealized representations weaken motivation not by increasing perceived effort, but by inflating perceived goal distance and eroding self-efficacy. We further demonstrate that these effects depend on how goals are construed. Activating a performance-oriented mindset amplifies the negative impact of idealized standards, whereas activating a mastery-oriented mindset attenuates it. Finally, we identify a content-design intervention that mitigates the motivational costs of idealized standards: emphasizing the means of goal attainment rather than idealized end states preserves motivation despite exposure to idealized goals.en
dc.description.versionauthorsversion
dc.description.versionepub_ahead_of_print
dc.format.extent952460
dc.identifier.doi10.1002/mar.70172
dc.identifier.issn0742-6046
dc.identifier.otherPURE: 162636135
dc.identifier.otherPURE UUID: 3847a461-7ddf-4f52-95e5-3ee94b94e276
dc.identifier.otherScopus: 105038843513
dc.identifier.otherWOS: 001768806100001
dc.identifier.otherORCID: /0000-0003-4418-9450/work/215726436
dc.identifier.urihttp://hdl.handle.net/10362/203510
dc.identifier.urlhttps://www.scopus.com/pages/publications/105038843513
dc.identifier.urlhttps://www.webofscience.com/wos/woscc/full-record/WOS:001768806100001
dc.language.isoeng
dc.peerreviewedyes
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.subjectdigital environments
dc.subjectgoal pursuit
dc.subjectidealized standards
dc.subjectperceived attainability
dc.subjectself-efficacy
dc.subjectself-regulation
dc.subjectApplied Psychology
dc.subjectMarketing
dc.subjectSDG 3 - Good Health and Well-being
dc.subjectSDG 8 - Decent Work and Economic Growth
dc.titleWhen Social Media Ideals Backfireen
dc.title.subtitleHow Idealized Digital Standards Undermine Self-Efficacy and Goal Attainabilityen
dc.typejournal article
degois.publication.titlePsychology and Marketing
dspace.entity.typePublication
rcaap.rightsembargoedAccess

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