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Interacting with AI-Enabled Wearables Enhances Symbolic Self-Augmentation and Increases Motivation to Pursue Goals [poster]

2025-07-10Póster em conferência Acesso aberto
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dc.contributor.authorWagner, Rafael Luis
dc.contributor.institutionInformation Management Research Center (MagIC) - NOVA Information Management School
dc.contributor.institutionNOVA Information Management School (NOVA IMS)
dc.date.accessioned2025-07-30T21:22:27Z
dc.date.available2025-07-30T21:22:27Z
dc.date.issued2025-07-10
dc.descriptionWagner, R. L. (2025). Interacting with AI-Enabled Wearables Enhances Symbolic Self-Augmentation and Increases Motivation to Pursue Goals [poster]. Poster session presented at Data Research Meetup by MagIC, Lisboa, Portugal. --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project-UIDB/04152 -Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.
dc.description.abstractSmart wearables are commonly promoted as functional aids, yet their symbolic impact on consumer motivation remains underexplored. We ask: Can interacting with AI-enabled wearables enhance users’ motivation to pursue goals—and if so, through what mechanisms and conditions? Drawing on assemblage theory and enclothed cognition, we introduce the concept of self-augmentation—a symbolic process through which intelligent, embodied, and personally owned devices enhance users’ perceived capability for goal pursuit. Across six studies (text mining, experiments, and quasi-experiment), we find that motivation increases only when all three conditions (i.e., AI integration, wearability, and ownership) are present. This research contributes to consumer behavior theory in three ways. First, we extend assemblage theory (e.g., Novak & Hoffmann, 2018; Hoffmann & Novak, 2019) by showing that devices can augment rather than merely extend the self, transforming the consumer–tech relationship into one of perceived empowerment. Second, we reconceptualize enclothed cognition (Adam & Galinsky, 2012), demonstrating that smart technologies—unlike garments—create emergent symbolic meaning that enhances agency. Third, we provide empirical evidence for a micro-level, real-world form of technological self-enhancement, bridging mainstream consumer tech and transhumanist ideas (Mende et al., 2023).en
dc.description.versionpublishersversion
dc.description.versionpublished
dc.format.extent1
dc.format.extent2555899
dc.identifier.otherPURE: 123414573
dc.identifier.otherPURE UUID: b6279c27-6650-4bd7-911a-5eeafe1fdd44
dc.identifier.urihttp://hdl.handle.net/10362/185783
dc.language.isoeng
dc.peerreviewedno
dc.relationhttps://doi.org/10.54499/UID/04152/2025
dc.relationhttps://doi.org/10.54499/UID/PRR/04152/2025
dc.subjectSDG 3 - Good Health and Well-being
dc.subjectSDG 12 - Responsible Consumption and Production
dc.titleInteracting with AI-Enabled Wearables Enhances Symbolic Self-Augmentation and Increases Motivation to Pursue Goals [poster]en
dc.typeconference poster
degois.publication.issue2
degois.publication.titleData Research Meetup by MagIC
dspace.entity.typePublication
rcaap.rightsopenAccess

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