Quem consome Fake News Uma análise comparativa do efeito da ideologia política Esquerda-Direita na crença, interpretação e divulgação

Financiador

Organização

Publicações

Use Social Media Knowledge for Exploring the Portuguese Wine Industry

Publication . Pérez-Rodríguez, Gael; Baptista, João Pedro; Igrejas, Gilberto; Fdez-Riverola, Florentino; Lourenço, Anália; LAQV@REQUIMTE; IOS Press

This work presents an exploratory study that retrieves, processes, and analyses Twitter data to gain insights about the relevance and perceptions of the wine industry in the Douro Portuguese region (including Porto and Douro wines), as well as other regions in the country. The main techniques and algorithms used in our work belong to the families of natural language processing and machine learning, and the practical relevance of the proposed methodology has been proven in the analysis of 1.2 million unique messages from more than 764,000 distinct users retrieved from the Twitter platform. Derived results from this study are valuable to provide insights that can be further used in the context of Business Informatics to promote better and more efficient marketing campaigns, for example, centering the topic on the most interested people or communicating with the most appropriate words.

2022Artigo científico

Acesso aberto

Ver mais

Entidade financiadora

Fundação para a Ciência e a Tecnologia

Programa de financiamento

POR_CENTRO

Número da atribuição

SFRH/BD/145497/2019