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Mediated young adults’ practices: advancing gender justice in and across mobile apps

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Scripted Gender Practices
Publication . Simões, Rita Basílio; Amaral, Inês; Flores, Ana Marta M.; Antunes, Eduardo; Instituto de Comunicação da NOVA (ICNOVA); SAGE Publications
This research focuses on social media mobile applications as mediated interfaces of identity performances and interrogates to what extent everyday young adults’ uses are remaking gender scripts. We analyze young adults’ self-reported experiences on preferred social media apps and discourses of rejection of others, the technologies themselves, and how they favor certain behaviors. Theoretically, we resorted to feminist media studies and critical app research, focusing on users’ perceptions of their engagement with mobile technology. Empirically, we turned to semi-structured interviews with female and male young adults aged between 18 and 30 years. Results show limited agency to reshape normative gender scripts embedded in apps’ technological affordances and broad hegemonic discourses. We discuss these results and how they mirror normative gender expectations, recalling the impacts of contingent social formations in reproducing inequality.
How do Portuguese young adults engage and use m-apps in daily life?
Publication . Amaral, Inês; Antunes, Eduardo; Flores, Ana Marta; Instituto de Comunicação da NOVA (ICNOVA); OberCom - Observatorio da Comunicação
The rise of the mobile era has brought ubiquity in media access, constant connection to other people and interconnectedness with devices as part of life. Considering mobile devices and mobile applications (m-apps) as an environment that allows multitasking, this article is interested inunderstanding the performance of popular m-apps in the daily lives of young adults in Portugal. It is also focused on how these apps relate to their personal contexts and experiences. To this end, an online questionnaire survey was conducted using a quantitative-extensive methodological strategy. The research involved applying a set of data collection questions to a representative sample of Portuguese young adults (N = 1500) aged 18-30. The results show that more than 90% of Portuguese young adults use m-apps every day, emphasising social media applications (daily use between 81,32% and 91,21%). It is also important to note that the use of m-apps dialogues with their personal contexts in a substantially different manner than such app’s perceived relevance. Social and entertainment apps are more consumed and show an extension of the self that is not perceived to be as important as apps with social uses.

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Entidade financiadora

Fundação para a Ciência e a Tecnologia

Programa de financiamento

3599-PPCDT

Número da atribuição

PTDC/COM-CSS/5947/2020

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