| Data | Título | Autor(es) | Tipo | Acesso |
| 15-Abr-2024 | Blockchain technology in football: A new way to keep fans engaged? | Carvalho, Tomás Horta Correia Silva | masterThesis |  |
| 25-Mai-2021 | How to characterize and influence the customer journey: The case of the purchase of counterfeit luxury products | Castilho, Tatiana Soares | masterThesis |  |
| 18-Abr-2024 | Luxury Hospitality Experience: Consumer Perspective based on Online Reviews from Booking.com | Gaspar, Joana Barreto Lúcio de Campos | masterThesis | |
| 10-Fev-2025 | Omnichannel Characteristics and Consumer attitude towards omnichannel strategies on Trustworthiness, Pleasure of use and Repurchase Intention: A Hospitality Approach | Jerónimo, Ana Clara Ferreira de Carvalho Martins | masterThesis | |
| 27-Out-2023 | Omnichannel Strategies in Tourism and Hospitality: A Cultural Tourism Perspective | Sousa, Carolina Bicó Simões de | masterThesis | |
| 20-Nov-2020 | Online co-creation communication and brand personality - through social network analysis (SNA) | Marques, Carolina da Costa Branco Reis | masterThesis | |
| 16-Dez-2021 | Preditores do consumo verde: Uma aplicação da teoria do comportamento planejado do setor hoteleiro | Oliveira, Thiago Villaça | masterThesis | |
| 13-Fev-2025 | The Economic Impact of the Medieval Journey of Santa Maria da Feira | Vieira, Rui Pedro Ferreira Sá | masterThesis | |
| 29-Out-2024 | The Evolution of a Brand Throughout its Lifecycle: Strategies for Sustaining Brand Equity | Pinto, Maria Francisca Silva Marques da Costa | masterThesis | |
| 29-Out-2024 | The Impact of Artificial Intelligence on the SEO Industry: A Qualitative Analysis | Gogenhan, Caíque Fernando | masterThesis | |
| 16-Abr-2024 | The Impact of Co-Creation on Tourists´ Stated Willingness to Pay | Sousa, Nuno Pavão Couto | masterThesis | |
| 6-Fev-2024 | The impact of introducing a Phygital consumer experience as an escape and its effect on online patronage and loyalty. Crowded Phygital Escapes: 6thStreet.com | Adams, Darren Keith | masterThesis | |
| 5-Fev-2024 | The implications of "Finstas" for Brand Loyalty | Maciel, Guilherme de Souza Fraga | masterThesis | |
| 17-Dez-2021 | The influence of brand ambassador on brand image in Social Media - Frederico Morais and Billabong Brand | Jardim, Rita Maria Santos | masterThesis | |
| 24-Jun-2025 | The Silent Elephant: How Brand and Consumer behavior, in the fashion industry, drive social media Cancel Culture? | Morais, Joana Clérigo De | masterThesis | |
| 29-Out-2024 | The value of environmental certification in the hospitality and tourism sector for generation Z | Camilo, Carolina Camponês | masterThesis | |
| 7-Abr-2025 | Transforming Digital Marketing: Examining the Adoption and Impact of Artificial Intelligence through the Technology Acceptance Model | Colucci, Esteban | masterThesis | |
| 7-Abr-2025 | Unraveling the emotional influence of social media influencers on Gen Z consumer behavior in the context of football: A Data-Driven Analysis | Noronha, Gabriela Moura de | masterThesis | |
